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subject:"Consumer behaviour"
~institution:"Center of Market Oriented Product and Production Management"
~institution:"Deutscher Dialogmarketing Verband"
~institution:"Institut for Marketing og Organisation, Aarhus Universitet"
~institution:"Peter Lang GmbH"
~subject:"Virales Marketing"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Virales Marketing
Konsumentenverhalten
21
Germany
16
Deutschland
14
Internet marketing
10
Online-Marketing
10
Viral marketing
10
Direct marketing
9
Direktmarketing
9
Denmark
5
Food
5
Verbraucherverhalten
4
Buying behaviour
3
Emotion
2
Italy
2
Marketing
2
Online retailing
2
Online-Handel
2
Social Web
2
Social web
2
United Kingdom
2
Advertising
1
Automotive industry
1
Außenhandel
1
Bekleidung
1
Brand
1
Brand image
1
COVID-19
1
China
1
Chronic disease
1
Chronische Krankheit
1
Clothing
1
Coronavirus
1
Corporate reputation
1
Cultural sector
1
Decision
1
Deutschsprachiger Raum
1
E-commerce
1
Economic policy
1
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Online availability
All
Undetermined
9
Type of publication
All
Book / Working Paper
28
Type of publication (narrower categories)
All
Konferenzschrift
9
Collection of articles of several authors
7
Sammelwerk
7
Conference proceedings
6
Graue Literatur
6
Non-commercial literature
6
Hochschulschrift
4
Thesis
3
Arbeitspapier
2
Working Paper
2
Aufsatzsammlung
1
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Language
All
German
17
Undetermined
7
English
5
Author
All
Huber, Frank
6
Meyer, Frederik
3
Bech-Larsen, Tino
2
Bredahl, Lone
2
Matthes, Isabel
2
Poulsen, Jacob
2
Arnould, Eric J.
1
Askegaard, Sørem
1
Ayhan, Fatih
1
Böhm, Stephan
1
Chiu, Candy Lim
1
Conrads, Martina
1
Darıcı, Burak
1
David, Schmid
1
Downs, Clive
1
Eisele, Anita
1
Frewer, Lynn
1
Gebühr, Lukas
1
Grunert, Klaus G.
1
Grunert, Klaus. G.
1
Kjeldgaard, Dannie
1
Klatte, Faye
1
Lange, Katharina
1
Lähteenmäki, Liisa
1
Mattmüller, Roland
1
Nielsen, Niels A.
1
Poulsen, Jacob B.
1
Quint, Werner
1
Schehl, Christina
1
Schmidt, Toni
1
Scholderer, Joachim
1
Schuckmann, Eva
1
Smolnik, Stefan
1
Tadic, Snjezana
1
Ueland, Oydis
1
Vetter, Vanessa
1
Vogel, Johannes
1
Vollrath, Moritz
1
Wang, Qun
1
Weißhaar, Isabelle
1
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Institution
All
Center of Market Oriented Product and Production Management
Deutscher Dialogmarketing Verband
Institut for Marketing og Organisation, Aarhus Universitet
Peter Lang GmbH
National Bureau of Economic Research
503
Springer Fachmedien Wiesbaden
88
OECD
43
American Marketing Association
33
International Energy Agency
30
IGI Global
28
Information Resources Management Association
23
Verlag Dr. Kovač
20
Books on Demand GmbH <Norderstedt>
19
Institut für Demoskopie Allensbach
18
Nordic Council of Ministers
16
Edward Elgar Publishing
15
Friedrich-Schiller-Universität Jena
15
INSEAD
14
Universität Mannheim
12
RWTH Aachen
11
Österreichisches Institut für Wirtschaftsforschung
11
Christian-Albrechts-Universität zu Kiel
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
Nomos Verlagsgesellschaft
9
Axel-Springer-Verlag
8
Centro studi investimenti sociali
8
European University Institute / Department of Economics
8
Europäische Kommission / Gemeinsame Forschungsstelle
8
Robert Schuman Centre for Advanced Studies
8
Center for Economic Research <Tilburg>
7
Erasmus Research Institute of Management
7
European Association of Agricultural Economists - EAAE
7
Organisation for Economic Co-operation and Development
7
Weltwirtschaftsforum
7
Deutschland / Bundeswehr / Universität Hamburg
6
Europäische Kommission
6
Findomestic Banca <Florenz>
6
Helmut-Schmidt-Universität
6
Schweiz / Bundesamt für Statistik
6
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Published in...
All
MAPP Working Papers
7
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
4
Research
3
SpringerLink / Bücher
3
Schriften zu Marketing und Handel
2
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
2
Challenges in public health
1
Gabler Research
1
Springer Gabler Research
1
Springer-Gabler Research
1
Strategisches Marketingmanagement
1
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Source
All
ECONIS (ZBW)
21
RePEc
7
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1
New normal and new rules about international trade, economics and marketing
Ayhan, Fatih
(
ed.
);
Darıcı, Burak
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012618053
Saved in:
2
Health seeking behavior and out-of-pocket expenditure on chronic non-communicable diseases in Sub-Saharan Africa : the case of rural Malawi
Wang, Qun
-
2018
Persistent link: https://www.econbiz.de/10011843925
Saved in:
3
Mobile Marketing : eine experimentelle Studie über den Einfluss von mobilen Verkaufsfördermaßnahmen auf die Einstellungsbildung und die Verhaltensabsichten
Lange, Katharina
-
2017
Persistent link: https://www.econbiz.de/10011710364
Saved in:
4
Advanced e-business research : international trends & issues
Böhm, Stephan
(
ed.
);
Quint, Werner
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011670299
Saved in:
5
Shopper behavior at the point of purchase : drivers of in-store decision-making and determinants of post-decision satisfaction in a high-involvement product choice
Schmidt, Toni
-
2016
Persistent link: https://www.econbiz.de/10011459342
Saved in:
6
Dialogmarketing Perspektiven 2015/2016 : Tagungsband 10. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
Wissenschaftlicher Interdisziplinärer Kongress für …
;
…
-
2016
-
1. Aufl. 2016
Persistent link: https://www.econbiz.de/10011460269
Saved in:
7
Klick dich glücklich : Wirkungsweisen differenzierter Emotionen im Online-Shopping
Huber, Frank
;
David, Schmid
;
Tadic, Snjezana
-
2015
Persistent link: https://www.econbiz.de/10011303738
Saved in:
8
Negative Spillover-Effekte in Markenallianzen : unterschiedliche Typen und Intensitäten an Verfehlungen eines Allianzpartners
Eisele, Anita
;
Meyer, Frederik
;
Gebühr, Lukas
;
Huber, Frank
-
2015
Persistent link: https://www.econbiz.de/10010528985
Saved in:
9
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
Wissenschaftlicher Interdisziplinärer Kongress für …
;
…
-
2015
Persistent link: https://www.econbiz.de/10014010191
Saved in:
10
Shopping Enjoyment : Determinanten, Auswirkungen und moderierende Effekte
Schuckmann, Eva
-
2015
Persistent link: https://www.econbiz.de/10011348029
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