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subject:"Consumer behaviour"
~institution:"Gesellschaft zur Erforschung des Markenwesens"
~institution:"Global Brand Conference <11., 2016, Bradford>"
~institution:"Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga"
~institution:"World Advertising Research Center <Henley-on-Thames>"
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Consumer behaviour
Brand management
25
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25
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15
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Gesellschaft zur Erforschung des Markenwesens
Global Brand Conference <11., 2016, Bradford>
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
World Advertising Research Center <Henley-on-Thames>
Springer Fachmedien Wiesbaden
10
Information Resources Management Association
6
American Marketing Association
3
Verlag Dr. Kovač
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Chambre de commerce et d'industrie de Paris
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Fördergesellschaft Marketing (FGM) e.V.
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
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Gottfried Wilhelm Leibniz Universität Hannover
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IGI Global
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Institut für Handelsmanagement <Münster (Westf)>
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Institut für Markt- und Distributionsforschung <Köln>
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
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Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
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Karlsruher Institut für Technologie
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Markendialog <12, 2008, Berlin>
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NetLibrary, Inc
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Robert Schuman Centre for Advanced Studies
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Society for Consumer Psychology.
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Springer International Publishing
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Summer Educators' Conference <2012, Chicago, Ill.>
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Special issue: "Brands that do Good"
Roper, Stuart
(
ed.
);
Lim, Ming
(
ed.
);
Iglesias, Oriol
(
ed.
)
-
Global Brand Conference <11., 2016, Bradford>
-
2018
Persistent link: https://www.econbiz.de/10011874896
Saved in:
2
Wie lassen sich Marken im demographischen Wandel führen? : Markendialog Februar 2008
Lips, Peter
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003738747
Saved in:
3
Opyt i problemy marketingovoj dejatelʹnosti v rossijskom predprinimatelʹstve : sbornik statej VIII Vserosijskoj naučno-praktičeskoj konferencii, ijunʹ 2007 g.
Semerkova, L. N.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10008909910
Saved in:
4
The mental world of brands : mind, memory and brand success
Franzen, Giep
;
Bouwman, Margot
-
2001
Persistent link: https://www.econbiz.de/10001567085
Saved in:
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