Special issue: "Brands that do Good"
guest editors: Stuart Roper, Ming Lim and Oriol Iglesias
| Alternative title: | Brands that do Good |
|---|---|
| Year of publication: |
[2018]
|
| Other Persons: | Roper, Stuart (ed.) ; Lim, Ming (ed.) ; Iglesias, Oriol (ed.) |
| Institutions: | Global Brand Conference <11., 2016, Bradford> |
| Publisher: |
Basingstoke : Palgrave Macmillan |
| Subject: | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour |
| Extent: | 83 Seiten Illustrationen |
|---|---|
| Series: | The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. volume 25, issue 1 (January 2018) |
| Conferences: | Global Brand Conference ; 11 (Bradford) : 2016.04.27-29 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | "11th Global Brand Conference ... hosted by the University of Bradford School of Management from 27 to the 29 of April" - Vorwort Enthält 6 Beiträge |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011874896