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subject:"Consumer behaviour"
~isPartOf:"Advances in corporate branding"
~isPartOf:"Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century"
~isPartOf:"Family business review : journal of the Family Firm Institute"
~isPartOf:"Gabler research"
~isPartOf:"Marketing intelligence & planning"
~subject:"Brand architecture"
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Consumer behaviour
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Advances in corporate branding
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
Family business review : journal of the Family Firm Institute
Gabler research
Marketing intelligence & planning
The journal of brand management : an international journal
58
European journal of marketing : EJM
26
Journal of business research : JBR
25
SpringerLink / Bücher
15
The journal of product & brand management
13
Corporate communications : an international journal
12
International studies of management and organization
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Corporate reputation review : an international journal
6
Innovatives Markenmanagement
6
Building corporate identity, image and reputation in the digital era
5
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
5
Working paper series / Bradford University School of Management
5
Harvard business review : HBR
4
Journal of strategic marketing
4
The journal of business & industrial marketing
4
Asia Pacific journal of marketing and logistics
3
Corporate social responsibility and environmental management
3
Foundations of corporate heritage
3
International journal of contemporary hospitality management
3
Journal of general management
3
Journal of marketing communications
3
Journal of retailing and consumer services
3
Manual of international marketing
3
Reputation Management
3
Scandinavian journal of management
3
The Routledge companion to contemporary brand management
3
The marketing review
3
Brand management in emerging markets : theories and practice
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Cogent business & management
2
Health marketing quarterly
2
International journal of hospitality management
2
International journal of industrial organization
2
International journal of internet marketing and advertising : IJIMA
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ECONIS (ZBW)
20
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1
Family firm reputation and humanization : consumers and the trust advantage of family firms under different conditions of brand familiarity
Beck, Susanne
;
Prügl, Reinhard
- In:
Family business review : journal of the Family Firm …
31
(
2018
)
4
,
pp. 460-482
Persistent link: https://www.econbiz.de/10011956557
Saved in:
2
Introduction: current state and future directions for research on corporate brand management
Balmer, John M. T.
;
Powell, Shaun M.
;
Kernstock, Joachim
; …
- In:
Advances in corporate branding
,
(pp. 1-21)
.
2017
Persistent link: https://www.econbiz.de/10011584983
Saved in:
3
Explicating corporate brands and their management : reflections and directions from 1995
Balmer, John M. T.
- In:
Advances in corporate branding
,
(pp. 22-46)
.
2017
Persistent link: https://www.econbiz.de/10011584988
Saved in:
4
The importance of corporate brand personality traits to a succsessful 21st century business
Keller, Kevin Lane
;
Richey, Keith
- In:
Advances in corporate branding
,
(pp. 47-58)
.
2017
Persistent link: https://www.econbiz.de/10011584991
Saved in:
5
Alliance brands : building corporate brands through strategic alliences?
He, Hong-Wei
;
Balmer, John M. T.
- In:
Advances in corporate branding
,
(pp. 72-90)
.
2017
Persistent link: https://www.econbiz.de/10011584994
Saved in:
6
An integrated approach to corporate branding
Ind, Nicholas
- In:
Advances in corporate branding
,
(pp. 109-118)
.
2017
Persistent link: https://www.econbiz.de/10011584998
Saved in:
7
Corproate brand orientation : what is it? What of it?
Balmer, John M. T.
- In:
Advances in corporate branding
,
(pp. 175-202)
.
2017
Persistent link: https://www.econbiz.de/10011585005
Saved in:
8
The concept of online corporate brand experience : an empirical assessment
Khan, Imran
;
Rahman, Zillur
;
Ratma, Mobin
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
Saved in:
9
Corporate brand as a contract with stakeholders : theology or pragmatism?
Tarnovskaya, Veronika
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 865-886
Persistent link: https://www.econbiz.de/10011447681
Saved in:
10
A framework to attain brand promise in an online setting
Alwi, Sharifah
;
Ismail, Shahril Azwan
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 557-578
Persistent link: https://www.econbiz.de/10010127905
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