An integrated approach to corporate branding
Year of publication: |
[2017]
|
---|---|
Authors: | Ind, Nicholas |
Published in: |
Advances in corporate branding. - London : Palgrave Macmillan, ISBN 978-1-352-00007-8. - 2017, p. 109-118
|
Subject: | Markenarchitektur | Brand architecture |
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