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subject:"Consumer behaviour"
~isPartOf:"Advances in corporate branding"
~isPartOf:"International studies of management and organization"
~subject:"Brand architecture"
~subject:"Corporate Social Responsibility"
~subject:"Unternehmenskultur"
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Consumer behaviour
Brand architecture
Corporate Social Responsibility
Unternehmenskultur
Markenarchitektur
17
Brand management
11
Markenführung
11
Corporate reputation
6
Firmenimage
6
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4
Corporate social responsibility
4
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3
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organization management
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Balmer, John M. T.
5
Bang, Nguyen
3
Melewar, T. C.
3
Navare, Jyoti
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Sharifah Faridah Syed Alwi
3
Tienari, Janne
2
Wæraas, Arild
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Aula, Hanna-Mari
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Biraghi, Silvia
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Brexendorf, Tim Oliver
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Chapleo, Chris
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Drori, Gili S.
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Evanschitzky, Heiner
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Gambetti, Rossella C.
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Glanfield, Keith
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He, Hong-Wei
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Ind, Nicholas
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Keller, Kevin Lane
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Kernstock, Joachim
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Pace, Stefano
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Richey, Keith
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Advances in corporate branding
International studies of management and organization
The journal of brand management : an international journal
58
European journal of marketing : EJM
26
Journal of business research : JBR
25
SpringerLink / Bücher
15
The journal of product & brand management
13
Corporate communications : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
10
Corporate reputation review : an international journal
6
Innovatives Markenmanagement
6
Marketing intelligence & planning
6
Building corporate identity, image and reputation in the digital era
5
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
5
Working paper series / Bradford University School of Management
5
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
4
Harvard business review : HBR
4
Journal of strategic marketing
4
The journal of business & industrial marketing
4
Asia Pacific journal of marketing and logistics
3
Corporate social responsibility and environmental management
3
Foundations of corporate heritage
3
International journal of contemporary hospitality management
3
Journal of general management
3
Journal of marketing communications
3
Journal of retailing and consumer services
3
Manual of international marketing
3
Reputation Management
3
Scandinavian journal of management
3
The Routledge companion to contemporary brand management
3
The marketing review
3
Brand management in emerging markets : theories and practice
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Cogent business & management
2
Family business review : journal of the Family Firm Institute
2
Gabler research
2
Health marketing quarterly
2
International journal of hospitality management
2
International journal of industrial organization
2
International journal of internet marketing and advertising : IJIMA
2
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ECONIS (ZBW)
17
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1
Introduction: current state and future directions for research on corporate brand management
Balmer, John M. T.
;
Powell, Shaun M.
;
Kernstock, Joachim
; …
- In:
Advances in corporate branding
,
(pp. 1-21)
.
2017
Persistent link: https://www.econbiz.de/10011584983
Saved in:
2
Explicating corporate brands and their management : reflections and directions from 1995
Balmer, John M. T.
- In:
Advances in corporate branding
,
(pp. 22-46)
.
2017
Persistent link: https://www.econbiz.de/10011584988
Saved in:
3
The importance of corporate brand personality traits to a succsessful 21st century business
Keller, Kevin Lane
;
Richey, Keith
- In:
Advances in corporate branding
,
(pp. 47-58)
.
2017
Persistent link: https://www.econbiz.de/10011584991
Saved in:
4
Alliance brands : building corporate brands through strategic alliences?
He, Hong-Wei
;
Balmer, John M. T.
- In:
Advances in corporate branding
,
(pp. 72-90)
.
2017
Persistent link: https://www.econbiz.de/10011584994
Saved in:
5
An integrated approach to corporate branding
Ind, Nicholas
- In:
Advances in corporate branding
,
(pp. 109-118)
.
2017
Persistent link: https://www.econbiz.de/10011584998
Saved in:
6
Corproate brand orientation : what is it? What of it?
Balmer, John M. T.
- In:
Advances in corporate branding
,
(pp. 175-202)
.
2017
Persistent link: https://www.econbiz.de/10011585005
Saved in:
7
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
8
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
9
Corporate identity at the stakeholder group level
Glanfield, Keith
;
Saunders, John A.
;
Evanschitzky, Heiner
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 135-158
Persistent link: https://www.econbiz.de/10011675700
Saved in:
10
Shaping corporate brands : from product features to corporate mission
Pace, Stefano
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 197-205
Persistent link: https://www.econbiz.de/10011675703
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