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subject:"Consumer behaviour"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Journal of marketing communications"
~isPartOf:"The journal of services marketing"
~subject:"Experiment"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Experiment
Konsumentenverhalten
1,288
Beziehungsmarketing
221
Relationship marketing
221
Brand image
214
Markenimage
214
Brand management
205
Markenführung
205
Advertising effects
181
Werbewirkung
181
Customer satisfaction
158
Kundenzufriedenheit
158
Dienstleistungsqualität
143
Service quality
143
Advertising
130
Werbung
127
Emotion
110
Internet marketing
110
Online-Marketing
110
Brand
105
Markenartikel
104
Social Web
94
Social web
94
Personality psychology
83
Persönlichkeitspsychologie
83
Viral marketing
83
Virales Marketing
83
Online retailing
76
Online-Handel
76
Marketing management
63
Marketingmanagement
63
USA
63
United States
63
Decision
56
Entscheidung
56
China
55
Corporate Social Responsibility
53
Corporate social responsibility
53
Perception
51
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736
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17
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1,280
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8
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Article in journal
1,288
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1,288
Collection of articles of several authors
8
Sammelwerk
8
Case study
2
Fallstudie
2
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English
1,288
Author
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Griskevicius, Vladas
8
Liu, Matthew Tingchi
8
Wyer, Robert S.
8
Mattila, Anna S.
7
Sharma, Piyush
7
Eisingerich, Andreas B
6
Fitzsimons, Gavan J.
6
Krishna, Aradhna
6
Muehling, Darrel D.
6
Park, C. Whan
6
Schmitt, Bernd
6
Bruwer, Johan
5
Chu, Rongwei
5
Gilovich, Thomas
5
Hollebeek, Linda D.
5
Klaus, Philipp
5
Kumar, Amit
5
Saad, Gad
5
Schwarz, Norbert
5
Thaichon, Park
5
Um, Nam-Hyun
5
Alba, Joseph W.
4
Anisimova, Tatiana
4
Ariely, Dan
4
Barone, Michael J.
4
Cheng, Julian Ming Sung
4
Chiu, Weisheng
4
Cole, Catherine A.
4
Daunt, Kate L.
4
Dhar, Ravi
4
Fiske, Susan T.
4
Harris, Lloyd C.
4
Haws, Kelly L.
4
Jampol, Lily
4
Kareklas, Ioannis
4
Kenrick, Douglas T.
4
Kervyn, Nicolas
4
Kim, Soojung
4
Ko, Eunju
4
Kramer, Thomas
4
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Asia Pacific journal of marketing and logistics
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of marketing communications
The journal of services marketing
Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,930
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
508
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
319
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
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ECONIS (ZBW)
1,288
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1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
The emperor's new clothes : self-explorative engagement in virtual try-on service experiences positively impacts brand outcomes
Lavoye, Virginie
;
Sipilä, Jenni
;
Mero, Joel
; …
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014473563
Saved in:
3
Customer engagement behaviors on physical and virtual engagement platforms
Winell, Erik
;
Nilsson, Jonas
;
Lundberg, Erik
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014473569
Saved in:
4
Comparing the effects of consumers' perceptions of companies' corporate social responsibility initiatives in emerging and developed markets
Curras-Perez, Rafael
;
Alvarado-Herrera, Alejandro
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2748-2764
Persistent link: https://www.econbiz.de/10014430283
Saved in:
5
How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke
;
Wiedmann, Klaus-Peter
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
Saved in:
6
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
7
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
8
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
9
Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
Saved in:
10
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
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