Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
Year of publication: |
2023
|
---|---|
Authors: | El Hedhli, Kamel ; Zourrig, Haithem |
Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 29.2023, 5, p. 433-454
|
Subject: | advertising | attitude change | central route | ELM | marketing communication | peripheral route | persuasion | Unimodel | Tourenplanung | Vehicle routing problem | Werbung | Advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
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