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subject:"Consumer behaviour"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of marketing communications"
~isPartOf:"The journal of product & brand management"
~subject:"Dienstleistungsqualität"
~subject:"Internet marketing"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Dienstleistungsqualität
Internet marketing
Konsumentenverhalten
1,078
Brand management
442
Markenführung
442
Brand image
404
Markenimage
404
Brand
245
Markenartikel
243
Advertising effects
191
Werbewirkung
191
Beziehungsmarketing
189
Relationship marketing
189
Online-Marketing
143
Social Web
129
Social web
129
Advertising
125
Werbung
122
Marketing management
81
Marketingmanagement
80
Viral marketing
78
Virales Marketing
78
Customer satisfaction
72
Emotion
72
Kundenzufriedenheit
72
Online retailing
69
Online-Handel
69
China
58
Luxury goods
55
Luxusgüter
55
Confidence
53
Vertrauen
53
Corporate Social Responsibility
50
Corporate social responsibility
50
Brand loyalty
49
Personality psychology
49
Persönlichkeitspsychologie
49
Designation of origin
42
Herkunftsbezeichnung
42
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726
Free
25
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Article
1,072
Book / Working Paper
7
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Article in journal
1,079
Aufsatz in Zeitschrift
1,079
Collection of articles of several authors
6
Sammelwerk
6
Case study
2
Fallstudie
2
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1
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English
1,079
Author
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Guzman, Francisco
9
Bruwer, Johan
6
Liu, Matthew Tingchi
6
Muehling, Darrel D.
6
Cheng, Julian Ming Sung
5
Schultz, Don E.
5
Thaichon, Park
5
Um, Nam-Hyun
5
Ahmed, Zafar U.
4
Anisimova, Tatiana
4
Bhaduri, Gargi
4
Chen, Jiawen
4
Chiu, Weisheng
4
Chu, Rongwei
4
Dodoo, Naa Amponsah
4
Dwivedi, Abhishek
4
Fetscherin, Marc
4
Kim, Soojung
4
Ko, Eunju
4
Liao, Junyun
4
Olsen, Svein O.
4
Pentina, Iryna
4
Pornpitakpan, Chanthika
4
Sarkar, Abhigyan
4
Stoel, Leslie
4
Veloutsou, Cleopatra
4
Wiedmann, Klaus-Peter
4
Zúñiga, Miguel Ángel
4
Ahn, Jiseon
3
Al-Kwifi, Sam O.
3
Amos, Clinton
3
Bailey, Ainsworth Anthony
3
Balasubramanian, Siva Kumar
3
Bellman, Steven
3
Chan, Fong Yee
3
Cheah, Isaac
3
Cho, Heetae
3
Coker, Kesha K.
3
Fam, Kim Shyan
3
Flavián Blanco, Carlos
3
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Asia Pacific journal of marketing and logistics
Journal of marketing communications
The journal of product & brand management
Journal of retailing and consumer services
1,930
Journal of business research : JBR
1,891
International journal of consumer studies
755
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
503
Working paper / National Bureau of Economic Research, Inc.
431
NBER Working Paper
380
European journal of marketing : EJM
348
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The journal of consumer marketing
284
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
283
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
1,079
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1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
3
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
4
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
5
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
6
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
7
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
8
Comparing the effects of consumers' perceptions of companies' corporate social responsibility initiatives in emerging and developed markets
Curras-Perez, Rafael
;
Alvarado-Herrera, Alejandro
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2748-2764
Persistent link: https://www.econbiz.de/10014430283
Saved in:
9
How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke
;
Wiedmann, Klaus-Peter
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
Saved in:
10
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
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