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subject:"Consumer behaviour"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of marketing communications"
~person:"Muehling, Darrel D."
~subject:"Experiment"
~subject:"Relationship marketing"
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Consumer behaviour
Experiment
Relationship marketing
Konsumentenverhalten
6
Advertising effects
4
Werbewirkung
4
Brand image
2
Brand management
2
Internet marketing
2
Markenführung
2
Markenimage
2
Online-Marketing
2
Viral marketing
2
Virales Marketing
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electronic word-of-mouth (eWOM)
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1
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1
Emotion
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Geschichte
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1
History
1
Manipulative intent
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Markenartikel
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Market research
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Marktforschung
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Multimedia
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Online-Handel
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Social web
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Spillover effect
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Spillover-Effekt
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Tolerance
1
Werbung
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assimilation
1
attack advertising
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consumer responses
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contrast
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deceptive online product ratings
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health behavior
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Muehling, Darrel D.
Liu, Matthew Tingchi
6
Bruwer, Johan
5
Thaichon, Park
5
Um, Nam-Hyun
5
Anisimova, Tatiana
4
Cheng, Julian Ming Sung
4
Chiu, Weisheng
4
Chu, Rongwei
4
Kim, Soojung
4
Ko, Eunju
4
Olsen, Svein O.
4
Pornpitakpan, Chanthika
4
Schultz, Don E.
4
Zúñiga, Miguel Ángel
4
Ahn, Jiseon
3
Bailey, Ainsworth Anthony
3
Bellman, Steven
3
Cheah, Isaac
3
Chen, Jiawen
3
Cho, Heetae
3
Dodoo, Naa Amponsah
3
Fam, Kim Shyan
3
Jebarajakirthy, Charles
3
Kareklas, Ioannis
3
Kaynak, Erdener
3
Kim, Dong Hoo
3
Kim, Soojin
3
Lee, Joonghwa
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Liao, Junyun
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Muralidharan, Sidharth
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Pelsmacker, Patrick de
3
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Phua, Joe
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Septianto, Felix
3
Tjiptono, Fandy
3
Torres, Ivonne M.
3
Varan, Duane
3
Zhang, Lixuan
3
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2
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Asia Pacific journal of marketing and logistics
Journal of marketing communications
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of promotion management : JPM
2
Green advertising and the reluctant consumer
1
Journal of Product & Brand Management
1
Journal of business research : JBR
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Journal of current issues and research in advertising : JCIRA
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ECONIS (ZBW)
6
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1
How unsponsored, online user-generated content impacts consumer attitudes and intentions toward vaccinations
Weber, T. J.
;
Muehling, Darrel D.
;
Kareklas, Ioannis
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 389-414
Persistent link: https://www.econbiz.de/10012515869
Saved in:
2
The impact of review valence and awareness of deceptive practices on consumers' responses to online product ratings and reviews
Karabas, Ismail
;
Kareklas, Ioannis
;
Weber, T. J.
; …
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 685-715
Persistent link: https://www.econbiz.de/10012653582
Saved in:
3
The effects of processing mode and brand scandals on copycat product evaluations
Braxton, Dominique F.
;
Muehling, Darrel D.
;
Joireman, Jeff
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 247-267
Persistent link: https://www.econbiz.de/10012203291
Saved in:
4
The effects of tolerance of negativity on consumers' responses to comparative attack advertising
Muehling, Darrel D.
;
Vijayalakshmi, Akshaya
;
Laczniak, …
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 703-719
Persistent link: https://www.econbiz.de/10011927582
Saved in:
5
The relative influence of advertising-evoked personal and historical nostalgic thoughts on consumers' brand attitudes
Muehling, Darrel D.
- In:
Journal of marketing communications
19
(
2013
)
2
,
pp. 98-113
Persistent link: https://www.econbiz.de/10009723422
Saved in:
6
The effects of audio-visual and visual-only cues on consumers' responses to co-branded advertising
Wang, Alex
;
Muehling, Darrel D.
- In:
Journal of marketing communications
16
(
2010
)
5
,
pp. 307-324
Persistent link: https://www.econbiz.de/10008695767
Saved in:
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