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subject:"Consumer behaviour"
~isPartOf:"Australasian marketing journal"
~isPartOf:"The international review of retail, distribution and consumer research"
~language:"eng"
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Search: subject_exact:"Kundenbindungsprogramm"
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Consumer behaviour
Kundenbindungsprogramm
9
Loyalty program
9
Konsumentenverhalten
6
Beziehungsmarketing
5
Relationship marketing
5
Customer satisfaction
2
Einzelhandel
2
Food retailing
2
Kundenzufriedenheit
2
Lebensmitteleinzelhandel
2
Retail trade
2
Behavioral consequences
1
Brand loyalty
1
China
1
Consumer attitudes
1
Consumer motivation
1
Coupon
1
Credit card
1
Customization
1
Deutschland
1
Fair trade
1
Fairer Handel
1
Gender
1
Germany
1
Geschenk
1
Geschlecht
1
Gifts
1
Incentivized WOM
1
Kaufmotiv
1
Kreditkarte
1
Loyalty program value
1
Loyalty programs
1
Market segmentation
1
Marketing management
1
Marketingmanagement
1
Marktsegmentierung
1
Mobile couponing
1
Product management
1
Produktmanagement
1
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6
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6
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English
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Bendle, Neil T.
1
Danaher, Tracey
1
Duffy, Rachel
1
Fearne, Andrew P.
1
García-Gómez, Blanca
1
Gupta, Samir
1
Gutiérrez-Arranz, Ana Maria
1
Gutiérrez-Cillán, Jesús
1
Horne, Daniel
1
So, Jing Theng
1
Söderlund, Magnus
1
Teichert, Thorsten
1
Tercia, Christiana Yosevina
1
Yamoah, Fred Amofa
1
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Australasian marketing journal
The international review of retail, distribution and consumer research
Journal of retailing and consumer services
33
Journal of business research : JBR
14
Journal of retailing
10
International journal of hospitality management
9
European journal of marketing : EJM
8
Journal of the Academy of Marketing Science
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
The journal of services marketing
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of promotion management : JPM
6
Journal of hospitality marketing & management
5
Journal of marketing
5
Journal of marketing research : JMR
5
Journal of travel and tourism marketing
5
Psychology & marketing
5
The journal of consumer marketing
5
Asia Pacific journal of marketing and logistics
4
International journal of contemporary hospitality management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
European journal of operational research : EJOR
3
Information systems research : ISR
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Marketing letters : a journal of research in marketing
3
The Cornell hospitality quarterly
3
Theoretical economics letters
3
Administrative Sciences : open access journal
2
Business horizons
2
Central European business review : CEBR
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business innovation and research
2
International journal of electronic customer relationship management : IJECRM
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of economic behavior & organization : JEBO
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing analytics : JMA
2
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ECONIS (ZBW)
6
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1
Can the label "member" in a loyalty program context boost customer satisfaction?
Söderlund, Magnus
- In:
The international review of retail, distribution and …
29
(
2019
)
3
,
pp. 340-357
Persistent link: https://www.econbiz.de/10012209287
Saved in:
2
How consumers respond to incentivized word of mouth : an examination across gender
Tercia, Christiana Yosevina
;
Teichert, Thorsten
- In:
Australasian marketing journal
25
(
2017
)
1
,
pp. 46-56
Persistent link: https://www.econbiz.de/10011782255
Saved in:
3
Gift cards : a review and research agenda
Horne, Daniel
;
Bendle, Neil T.
- In:
The international review of retail, distribution and …
26
(
2016
)
2
,
pp. 171-201
Persistent link: https://www.econbiz.de/10011648631
Saved in:
4
What do customers get and give in return for loyalty program membership?
So, Jing Theng
;
Danaher, Tracey
;
Gupta, Samir
- In:
Australasian marketing journal
23
(
2015
)
3
,
pp. 196-206
Persistent link: https://www.econbiz.de/10011383305
Saved in:
5
Exploring supermarket loyalty card analysis to identify who buys fairtrade
Yamoah, Fred Amofa
;
Fearne, Andrew P.
;
Duffy, Rachel
- In:
The international review of retail, distribution and …
24
(
2014
)
3
,
pp. 328-346
Persistent link: https://www.econbiz.de/10010366988
Saved in:
6
Exploring the influence of three types of grocery retailer loyalty programs on customer affective loyalty
García-Gómez, Blanca
;
Gutiérrez-Arranz, Ana Maria
; …
- In:
The international review of retail, distribution and …
22
(
2012
)
5
,
pp. 547-561
Persistent link: https://www.econbiz.de/10009690943
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