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subject:"Consumer behaviour"
~isPartOf:"Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)"
~isPartOf:"Journal of economic psychology : research in economic psychology and behavioral economics"
~isPartOf:"The journal of consumer marketing"
~isPartOf:"The journal of services marketing"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~person:"Phau, Ian"
~person:"Wong, IpKin Anthony"
~subject:"Counterfeiting"
~subject:"Hotel industry"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
Counterfeiting
Hotel industry
Social web
Konsumentenverhalten
10
Brand
4
Brand image
4
Markenartikel
4
Markenimage
4
Brand extension
3
Brand management
3
Markenführung
3
Markentransfer
3
Australia
2
Australien
2
Beziehungsmarketing
2
Brand personality
2
Hotellerie
2
Jugendliche
2
Luxury goods
2
Luxusgüter
2
Product quality
2
Produktqualität
2
Relationship marketing
2
Youth
2
Adaptation
1
Advertising effects
1
Affect
1
Athletes
1
Attention restoration theory
1
Attitudes
1
Brand personality dilution
1
Brand preference
1
CSR performance
1
Celebrity endorsement
1
Celebrity-Werbung
1
China
1
Cluster analysis
1
Clusteranalyse
1
Consumers
1
Contingency valuation method
1
Corporate Social Responsibility
1
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10
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Aufsatz in Zeitschrift
Article in journal
10
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English
10
Author
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Phau, Ian
Wong, IpKin Anthony
Chan, Kara
17
Mattila, Anna S.
7
Sharma, Piyush
7
Foxall, Gordon R.
6
Lynn, Michael
6
Hollebeek, Linda D.
5
Klaus, Philipp
5
Lysonski, Steven
5
Ranyard, Rob
5
Arli, Denni
4
Azar, Ofer H.
4
Brennan, Linda
4
Daunt, Kate L.
4
Durvasula, Srinivas
4
Grunert, Klaus G.
4
Harris, Lloyd C.
4
Ng, Yu Leung
4
Rosenbaum, Mark
4
Septianto, Felix
4
Shoham, Aviv
4
Tjiptono, Fandy
4
Wang, Cheng Lu
4
Aleti, Torgeir
3
Bang, Nguyen
3
Black, William C.
3
Bock, Dora Elizabeth
3
Byun, Kyung-Ah
3
Carlson, Jamie
3
Cui, Geng
3
Damay, Coralie
3
Del Missier, Fabio
3
Ding Hooi Ting
3
Guzman, Francisco
3
Gärling, Tommy
3
Ha, Hong Youl
3
Hale, Dena
3
Hernandez, Monica D.
3
Hilton, Denis J.
3
Hoelzl, Erik
3
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Published in...
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
Journal of economic psychology : research in economic psychology and behavioral economics
The journal of consumer marketing
The journal of services marketing
Young consumers : insight and ideas for responsible marketers
Journal of business research : JBR
9
Journal of travel and tourism marketing
8
Marketing intelligence & planning
8
International journal of hospitality management
7
Journal of fashion marketing and management
7
Journal of promotion management : JPM
6
Journal of international consumer marketing
5
The journal of brand management : an international journal
4
Australasian marketing journal
3
International journal of contemporary hospitality management
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of retailing and consumer services
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Tourism management : research, policies, practice
3
Direct marketing : an international journal
2
European journal of marketing : EJM
2
Journal of vacation marketing
2
Strategic change
2
The international review of retail, distribution and consumer research
2
Tourism management perspectives : TMP
2
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
International journal of consumer studies
1
International journal of wine business research : IJWBR
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour
1
Journal of global marketing
1
Journal of hospitality and tourism insights
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
Journal of targeting, measurement and analysis for marketing
1
Journal of vacation marketing : an international journal
1
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ECONIS (ZBW)
10
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1
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10
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date (oldest first)
1
Through the looking glass : perceiving risk and emotions toward cosmetic procedure engagement
Sood, Abhinav
;
Quintal, Vanessa Ann
;
Phau, Ian
- In:
The journal of services marketing
36
(
2022
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10012798379
Saved in:
2
Segmenting hedonic wine tourists using push-pull winescape attributes
Quintal, Vanessa Ann
;
Thomas, Ben
;
Phau, Ian
;
Soldat, Zorana
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
3
,
pp. 237-245
Persistent link: https://www.econbiz.de/10013384442
Saved in:
3
Is HUGO still the BOSS? : investigating the reciprocal effects of brand extensions on brand personality of luxury brands
Phau, Ian
;
Matthiesen, Insa-Mascha
;
Shimul, Anwar Sadat
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 297-305
Persistent link: https://www.econbiz.de/10012668455
Saved in:
4
Brand personality as a direct cause of brand extension success : does self-monitoring matter?
Ferguson, Graham
;
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 343-353
Persistent link: https://www.econbiz.de/10011553721
Saved in:
5
When gambling is healthy : the restorative potential of casinos
Rosenbaum, Mark S.
;
Wong, IpKin Anthony
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 622-633
Persistent link: https://www.econbiz.de/10011418378
Saved in:
6
Devil continues to wear "counterfeit" Prada : a tale of two cities
Teah, Min
;
Phau, Ian
;
Huang, Yu-an
- In:
The journal of consumer marketing
32
(
2015
)
3
,
pp. 176-189
Persistent link: https://www.econbiz.de/10011376747
Saved in:
7
Green marketing programs as strategic initiatives in hospitality
Rosenbaum, Mark
;
Wong, IpKin Anthony
- In:
The journal of services marketing
29
(
2015
)
2
,
pp. 81-92
Persistent link: https://www.econbiz.de/10011343393
Saved in:
8
The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Shi, Guicheng
; …
- In:
The journal of services marketing
28
(
2014
)
3
,
pp. 181-194
Persistent link: https://www.econbiz.de/10010391437
Saved in:
9
"Bend it like Beckham" : the influence of sports celebrities on young adult consumers
Dix, Steve
;
Phau, Ian
;
Pougnet, Sonia
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10003972239
Saved in:
10
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
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