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subject:"Consumer behaviour"
~isPartOf:"Building corporate identity, image and reputation in the digital era"
~isPartOf:"Journal of general management"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"The marketing review"
~subject:"Brand architecture"
~subject:"Markenarchitektur"
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Search: subject_exact:"Markenarchitektur"
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Consumer behaviour
Brand architecture
Markenarchitektur
Brand management
10
Markenführung
10
Corporate reputation
6
Firmenimage
6
Brand
5
Markenartikel
5
Marketing
5
Brand image
4
Markenimage
4
Stakeholder
4
Corporate branding
3
Digitalisierung
3
Digitization
3
Konsumentenverhalten
3
Marketing management
3
Marketingmanagement
3
Arbeitsverhalten
2
Corporate Social Responsibility
2
Corporate culture
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2
Customer integration
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Großbritannien
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Reputation
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Brand citizenship behaviour
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1
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Melewar, T. C.
5
Achi, Awele
1
Achi, Francis Chukwuedo
1
Ackfeldt, Anna-Lena
1
Adeola, Ogechi
1
Alwi, Sharifah
1
Areni, Charles S.
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Balmer, John M. T.
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Bang, Nguyen
1
Bargenda, Angela
1
Beccanulli, Angela
1
Biraghi, Silvia
1
Chang, Aihwa
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Chiang, Hsu-hsin
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Cuomo, Maria Teresa
1
Dennis, Charles
1
Foroudi, Pantea
1
Gambetti, Rossella
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Genovino, Cinzia
1
Gilani, Hasan
1
Giordano, Alex
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Glanfield, Keith
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Han, Tzu-shian
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Ismail, Shahril Azwan
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Juntunen, Mari
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Khan, Imran
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Liao, Mei-na
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Lloyd, Stephen
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McConville, David
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Rahman, Kaleel
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Rahman, Zillur
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Ratma, Mobin
1
Sujchaphong, Narissara
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Tarnovskaya, Veronika
1
Tortora, Debora
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Wang, Wei-yue
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Woodside, Arch G.
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Building corporate identity, image and reputation in the digital era
Journal of general management
Marketing intelligence & planning
The marketing review
The journal of brand management : an international journal
58
European journal of marketing : EJM
26
Journal of business research : JBR
25
SpringerLink / Bücher
15
The journal of product & brand management
13
Corporate communications : an international journal
12
International studies of management and organization
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Advances in corporate branding
6
Corporate reputation review : an international journal
6
Innovatives Markenmanagement
6
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
5
Working paper series / Bradford University School of Management
5
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
4
Harvard business review : HBR
4
Journal of strategic marketing
4
The journal of business & industrial marketing
4
Asia Pacific journal of marketing and logistics
3
Corporate social responsibility and environmental management
3
Foundations of corporate heritage
3
International journal of contemporary hospitality management
3
Journal of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of retailing and consumer services
3
Manual of international marketing
3
Reputation Management
3
Scandinavian journal of management
3
The Routledge companion to contemporary brand management
3
Brand management in emerging markets : theories and practice
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Cogent business & management
2
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
2
Family business review : journal of the Family Firm Institute
2
Gabler research
2
Health marketing quarterly
2
International journal of hospitality management
2
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ECONIS (ZBW)
17
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17
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1
Introduction: Building corporate identity, image and reputation in the digital era
Melewar, T. C.
;
Dennis, Charles
;
Foroudi, Pantea
- In:
Building corporate identity, image and reputation in …
,
(pp. 3-8)
.
2022
Persistent link: https://www.econbiz.de/10012609365
Saved in:
2
Corporate brand identity : virtual space
Cuomo, Maria Teresa
;
Genovino, Cinzia
;
Tortora, Debora
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 169-180)
.
2022
Persistent link: https://www.econbiz.de/10012609382
Saved in:
3
Aesthetic heritage and corporate branding : luxury heritage brands between tradition and modernity
Bargenda, Angela
- In:
Building corporate identity, image and reputation in …
,
(pp. 181-201)
.
2022
Persistent link: https://www.econbiz.de/10012609384
Saved in:
4
Corporate multi-channel branding : platforms for #CorporateBranding
Achi, Awele
;
Adeola, Ogechi
;
Achi, Francis Chukwuedo
- In:
Building corporate identity, image and reputation in …
,
(pp. 205-217)
.
2022
Persistent link: https://www.econbiz.de/10012609392
Saved in:
5
Societal corporate branding and political discourse : where brand ethics meets with consumers' clicktivism
Gambetti, Rossella
;
Biraghi, Silvia
;
Melewar, T. C.
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 415-443)
.
2022
Persistent link: https://www.econbiz.de/10012609409
Saved in:
6
Corporate brand identity and employee brand citizenship behaviour : a conceptual framework
Gilani, Hasan
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 51-84
Persistent link: https://www.econbiz.de/10012155693
Saved in:
7
Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith
;
Ackfeldt, Anna-Lena
;
Melewar, T. C.
- In:
Journal of general management
43
(
2017/2018
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
Saved in:
8
Towards a branding oriented higher education sector : an overview of the four perspectives on university marketing studies
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
The marketing review
17
(
2017
)
1
,
pp. 87-116
Persistent link: https://www.econbiz.de/10011760353
Saved in:
9
The concept of online corporate brand experience : an empirical assessment
Khan, Imran
;
Rahman, Zillur
;
Ratma, Mobin
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
Saved in:
10
Corporate brand as a contract with stakeholders : theology or pragmatism?
Tarnovskaya, Veronika
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 865-886
Persistent link: https://www.econbiz.de/10011447681
Saved in:
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