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subject:"Consumer behaviour"
~isPartOf:"European journal of marketing"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of global marketing"
~subject:"Hotel industry"
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Search: subject_exact:"Markenführung"
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Consumer behaviour
Hotel industry
Brand management
206
Markenführung
206
Konsumentenverhalten
151
Brand image
134
Markenimage
134
Brand
82
Markenartikel
78
Beziehungsmarketing
60
Relationship marketing
60
Hotellerie
41
Customer satisfaction
27
Kundenzufriedenheit
27
Social Web
26
Social web
26
Internet marketing
24
Online-Marketing
24
Gastronomie
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Restaurant industry
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Advertising effects
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Emotion
19
Werbewirkung
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Dienstleistungsqualität
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Service quality
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Brand loyalty
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Luxury goods
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Luxusgüter
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Marketing management
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Marketingmanagement
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China
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Vertrauen
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Markentreue
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169
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Ahn, Jiseon
4
Han, Heesup
4
Back, Ki-Joon
3
Kang, Juhee
3
King, Ceridwyn
3
Wang, Yao-Chin
3
Aashish, Kumar
2
Bang, Nguyen
2
Chan, Elisa K.
2
Chua, Bee-Lia
2
Foroudi, Pantea
2
Han, Sung Ho
2
Hwang, Jinsoo
2
Hyun, Sunghyup Sean
2
Jang, Soocheong
2
Khan, Imran
2
Kim, Dohee
2
Kim, Jinkyung Jenny
2
Kim, Seongseop
2
Law, Chun Hung Roberts
2
Lee, Choong-Ki
2
Lee, Seonjeong
2
Lee, Timothy J.
2
Li, Yong-Quan
2
Loureiro, Sandra Maria Correia
2
Lu, Lu
2
Magnini, Vincent P.
2
Rahman, Zillur
2
Raman, Prashant
2
Reynolds, Dennis
2
Ruan, Wen-Qi
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2
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2
Shamim, Amjad
2
Singal, Manisha
2
So, Kevin Kam Fung
2
Song, Hak-jun
2
Sreejesh, S.
2
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2
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European journal of marketing
International journal of hospitality management
Journal of global marketing
Journal of business research : JBR
413
The journal of product & brand management
285
The journal of brand management : an international journal
274
Journal of retailing and consumer services
252
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
85
European journal of marketing : EJM
78
Journal of marketing communications
73
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of strategic marketing
59
International journal of advertising : the review of marketing communications
58
Journal of international consumer marketing
57
Journal of promotion management : innovations in planning and applied research
56
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
49
International marketing review
48
Journal of the Academy of Marketing Science
48
SpringerLink / Bücher
48
Journal of marketing
47
Journal of promotion management : JPM
47
Cogent business & management
45
International journal of consumer studies
45
Journal of fashion marketing and management
44
The journal of consumer marketing
44
International journal of contemporary hospitality management
41
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of marketing research : JMR
32
Journal of retailing
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ECONIS (ZBW)
169
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169
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1
The dark side of members' heterogeneity within online brand communities and global virtual teams : an extension to Schwartz's value theory
Raut, Sachin Kumar
;
Rana, Sudhir
;
Kathuria, Sakshi
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 284-302
Persistent link: https://www.econbiz.de/10014390264
Saved in:
2
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
3
Disengagement toward brand-based online communities : the role of culture
Kumar, Aman
;
Shankar, Amit
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 268-283
Persistent link: https://www.econbiz.de/10014390286
Saved in:
4
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
5
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
6
A systematic analysis of non-accidental visual-spatial properties in Chinese brand names and their esthetic associations
Chan, Fong Yee
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 339-355
Persistent link: https://www.econbiz.de/10014390333
Saved in:
7
The impact of nostalgia on brand resurrection and iconness : the importance of being local
Gonzalez-Cavazos, Beatriz
;
Quintanilla, Claudia
;
Ayala, …
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 396-416
Persistent link: https://www.econbiz.de/10014390337
Saved in:
8
A time for heroes? : conceptualization, development and validation of the brand hero scale
Lin, Yu-Ting
;
Foscht, Thomas
;
Eisingerich, Andreas Benedikt
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 1-26
Persistent link: https://www.econbiz.de/10014448616
Saved in:
9
Layers of love : exploring the interactive layers of brand love in the social media setting
Aro, Kaisa
;
Suomi, Kati
;
Jones, Richard
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 87-110
Persistent link: https://www.econbiz.de/10014448620
Saved in:
10
When and how brands affect importance of product attributes in consumer decision process
Park, Hyun Young
;
Chang, Sue Ryung
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 1-25
Persistent link: https://www.econbiz.de/10013502326
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