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subject:"Consumer behaviour"
~isPartOf:"European journal of marketing"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of marketing"
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Search: subject_exact:"Markenführung"
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Consumer behaviour
Brand management
235
Markenführung
235
Konsumentenverhalten
155
Brand image
135
Markenimage
135
Brand
90
Markenartikel
87
Beziehungsmarketing
70
Relationship marketing
70
Hotel industry
42
Hotellerie
42
Social Web
31
Social web
31
Customer satisfaction
27
Internet marketing
27
Kundenzufriedenheit
27
Online-Marketing
27
Emotion
20
Gastronomie
20
Restaurant industry
20
Advertising effects
18
Dienstleistungsqualität
18
Marketing management
18
Marketingmanagement
18
Service quality
18
Werbewirkung
18
Luxury goods
15
Luxusgüter
15
Viral marketing
15
Virales Marketing
15
Brand loyalty
14
Brand equity
13
Branding
11
Confidence
11
Markentreue
11
Vertrauen
11
Personality psychology
10
Persönlichkeitspsychologie
10
Corporate Social Responsibility
9
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Article
155
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Article in journal
155
Aufsatz in Zeitschrift
155
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English
155
Author
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Ahn, Jiseon
4
Han, Heesup
4
Back, Ki-Joon
3
Kang, Juhee
3
Ailawadi, Kusum L.
2
Brooks, Gillian
2
Chua, Bee-Lia
2
Dahl, Darren W.
2
Fuchs, Christoph
2
Han, Sung Ho
2
Hwang, Jinsoo
2
Hyun, Sunghyup Sean
2
Jang, Soocheong
2
Khan, Imran
2
Kim, Dohee
2
Kim, Jinkyung Jenny
2
King, Ceridwyn
2
Kwak, Hyokjin
2
Lee, Choong-Ki
2
Lee, Timothy J.
2
Li, Yong-Quan
2
Loureiro, Sandra Maria Correia
2
Lu, Lu
2
MacInnis, Deborah J.
2
Magnini, Vincent P.
2
Puzakova, Marina
2
Rahman, Zillur
2
Reynolds, Dennis
2
Ruan, Wen-Qi
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Shamim, Amjad
2
Singal, Manisha
2
Song, Hak-jun
2
Sreejesh, S.
2
Su, Na
2
Sung, Kyongsik
2
Swaminathan, Vanitha
2
Tang, Liang
2
Walker Reczek, Rebecca
2
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European journal of marketing
International journal of hospitality management
Journal of marketing
Journal of business research : JBR
410
The journal of product & brand management
285
The journal of brand management : an international journal
273
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
Journal of marketing communications
75
Journal of strategic marketing
62
International journal of advertising : the review of marketing communications
60
Journal of promotion management : innovations in planning and applied research
60
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of international consumer marketing
57
Journal of the Academy of Marketing Science
54
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
49
International marketing review
48
SpringerLink / Bücher
48
Journal of promotion management : JPM
47
International journal of consumer studies
45
Journal of global marketing
45
Cogent business & management
44
Journal of fashion marketing and management
44
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
Qualitative market research : an international journal
32
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ECONIS (ZBW)
155
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155
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date (oldest first)
1
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
2
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
3
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
Saved in:
4
When and why consumers react negatively to brand acquisitions : a values authenticity account
Biraglia, Alessandro
;
Fuchs, Christoph
;
Maira, Elisa
; …
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 601-617
Persistent link: https://www.econbiz.de/10014325387
Saved in:
5
A time for heroes? : conceptualization, development and validation of the brand hero scale
Lin, Yu-Ting
;
Foscht, Thomas
;
Eisingerich, Andreas Benedikt
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 1-26
Persistent link: https://www.econbiz.de/10014448616
Saved in:
6
Layers of love : exploring the interactive layers of brand love in the social media setting
Aro, Kaisa
;
Suomi, Kati
;
Jones, Richard
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 87-110
Persistent link: https://www.econbiz.de/10014448620
Saved in:
7
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
8
When and how brands affect importance of product attributes in consumer decision process
Park, Hyun Young
;
Chang, Sue Ryung
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 1-25
Persistent link: https://www.econbiz.de/10013502326
Saved in:
9
Opposing brand activism : triggers and strategies of consumers' antibrand actions
Pöyry, Essi
;
Laaksonen, Salla-Maaria
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 261-284
Persistent link: https://www.econbiz.de/10013502438
Saved in:
10
For shame! : socially unacceptable brand mentions on social media motivate consumer disengagement
Villanova, Daniel
;
Matherly, Ted
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 61-78
Persistent link: https://www.econbiz.de/10014582897
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