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subject:"Consumer behaviour"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of economic psychology : research in economic psychology and behavioral economics"
~isPartOf:"The journal of consumer marketing"
~isPartOf:"The journal of services marketing"
~person:"Guzman, Francisco"
~person:"Laroche, Michel"
~person:"Phau, Ian"
~person:"Wong, IpKin Anthony"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
Social web
Konsumentenverhalten
62
Brand management
16
Markenführung
16
Beziehungsmarketing
13
Brand
13
Brand image
13
Markenartikel
13
Markenimage
13
Relationship marketing
13
Cultural identity
9
Globalisierung
9
Globalization
9
Kulturelle Identität
9
Welt
8
World
8
Brand equity
6
China
6
Customer satisfaction
6
International marketing
6
Internationales Marketing
6
Kundenzufriedenheit
6
Personality psychology
6
Persönlichkeitspsychologie
6
Culture
5
Dienstleistungsqualität
5
Emotion
5
Gambling
5
Glücksspiel
5
Service quality
5
Designation of origin
4
Ethnic group
4
Ethnische Gruppe
4
Herkunftsbezeichnung
4
Hotel industry
4
Hotellerie
4
Internet
4
Internet marketing
4
Luxury goods
4
Luxusgüter
4
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Undetermined
34
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Article
61
Book / Working Paper
1
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
62
Collection of articles of several authors
4
Sammelwerk
4
Language
All
English
62
Author
All
Guzman, Francisco
Laroche, Michel
Phau, Ian
Wong, IpKin Anthony
Mattila, Anna S.
40
Han, Heesup
34
Jang, Soocheong
33
Ko, Eunju
22
Sharma, Piyush
18
Cleveland, Mark
16
Diamantopoulos, Adamantios
15
Dwivedi, Yogesh Kumar
15
Wu, Luorong
15
Balaji, M. S.
14
Valette-Florence, Pierre
14
Liu, Qing
13
Richard, Marie-Odile
13
Bartikowski, Boris
12
Filieri, Raffaele
12
Line, Nathaniel D.
12
Lynn, Michael
12
Teng, Lefa
12
Wei, Wei
12
Hanks, Lydia
11
Jeong, EunHa
11
Kim, Woo Gon
11
Seo, Yuri
11
Septianto, Felix
11
Veloutsou, Cleopatra
11
Zhang, Lu
11
Beatty, Sharon E.
10
Hyun, Sunghyup Sean
10
Lu, Lu
10
Miao, Li
10
Oppewal, Harmen
10
Rana, Nripendra P.
10
Roy, Rajat
10
Wang, Cheng Lu
10
Bang, Nguyen
9
Chebat, Jean-Charles
9
Foroudi, Pantea
9
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Published in...
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European journal of marketing : EJM
International journal of hospitality management
Journal of business research : JBR
Journal of economic psychology : research in economic psychology and behavioral economics
The journal of consumer marketing
The journal of services marketing
Journal of retailing and consumer services
9
The journal of product & brand management
9
Journal of travel and tourism marketing
8
Marketing intelligence & planning
8
Journal of fashion marketing and management
7
Journal of promotion management : JPM
7
Journal of international consumer marketing
6
The journal of brand management : an international journal
5
International marketing review
4
Tourism management : research, policies, practice
4
Australasian marketing journal
3
International journal of contemporary hospitality management
3
Journal of business ethics : JOBE
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Direct marketing : an international journal
2
International journal of consumer studies
2
Journal of marketing communications
2
Journal of vacation marketing
2
Strategic change
2
The international review of retail, distribution and consumer research
2
Tourism management perspectives : TMP
2
Young consumers : insight and ideas for responsible marketers
2
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
International journal of retail & distribution management
1
International journal of wine business research : IJWBR
1
Journal of consumer behaviour
1
Journal of global marketing
1
Journal of hospitality and tourism insights
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
62
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62
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1
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
2
Service attribute prioritization based on the marginal utility of attribute performance
Pan, Mengqiang
;
Li, Nao
;
Law, Chun Hung Roberts
;
Huang, …
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440006
Saved in:
3
How can foodstagramming improve dining outcomes? : a normative focus perspective
Xiong, Xiling
;
Lian, Qi Lilith
;
Wong, IpKin Anthony
- In:
International journal of hospitality management
113
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014325592
Saved in:
4
The aftermath of Covid-19 : the rise of pandemic animosity among consumers and its scale development
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014229115
Saved in:
5
Through the looking glass : perceiving risk and emotions toward cosmetic procedure engagement
Sood, Abhinav
;
Quintal, Vanessa Ann
;
Phau, Ian
- In:
The journal of services marketing
36
(
2022
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10012798379
Saved in:
6
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
7
Effective messaging strategies to increase brand love for sociopolitical activist brands
Ahmad, Fayez
;
Guzman, Francisco
;
Kidwell, Blair
- In:
Journal of business research : JBR
151
(
2022
),
pp. 609-622
Persistent link: https://www.econbiz.de/10013459949
Saved in:
8
Hotel brand equity and online reviews on social commerce intention : a cross-level identification process
Huang, Guoqiong Ivanka
;
Wong, IpKin Anthony
;
Xiong, Xiling
- In:
International journal of hospitality management
105
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013363630
Saved in:
9
Brand love : corroborating evidence across four continents
Sajtos, Laszlo
;
Cao, Joanne T.
;
Espinosa, Jennifer A.
; …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 591-604
Persistent link: https://www.econbiz.de/10012494322
Saved in:
10
Micro-celebrity restaurant manifesto : the roles of innovation competency, foodstagramming, identity-signaling, and food personality traits
Huang, GuoQiong Ivanka
;
Liu, JunYou Andy
;
Wong, IpKin …
- In:
International journal of hospitality management
97
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012820039
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