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subject:"Consumer behaviour"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of economic psychology : research in economic psychology and behavioral economics"
~isPartOf:"The journal of consumer marketing"
~isPartOf:"The journal of services marketing"
~person:"Guzman, Francisco"
~person:"Laroche, Michel"
~person:"Phau, Ian"
~person:"Wong, IpKin Anthony"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Social web
Konsumentenverhalten
54
Brand management
13
Markenführung
13
Brand
12
Markenartikel
12
Brand image
11
Markenimage
11
Beziehungsmarketing
9
Cultural identity
9
Globalisierung
9
Globalization
9
Kulturelle Identität
9
Relationship marketing
9
Welt
8
World
8
China
6
International marketing
6
Internationales Marketing
6
Culture
5
Emotion
5
Personality psychology
5
Persönlichkeitspsychologie
5
Brand equity
4
Designation of origin
4
Ethnic group
4
Ethnische Gruppe
4
Herkunftsbezeichnung
4
Internet
4
Luxury goods
4
Luxusgüter
4
Marketing management
4
Marketingmanagement
4
National culture
4
Nationalkultur
4
Canada
3
Environmental management
3
Gambling
3
Glücksspiel
3
Hotel industry
3
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27
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Article
53
Book / Working Paper
1
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Aufsatz in Zeitschrift
Article in journal
54
Collection of articles of several authors
4
Sammelwerk
4
Language
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English
54
Author
All
Guzman, Francisco
Laroche, Michel
Phau, Ian
Wong, IpKin Anthony
Ko, Eunju
22
Sharma, Piyush
18
Cleveland, Mark
16
Diamantopoulos, Adamantios
15
Dwivedi, Yogesh Kumar
15
Mattila, Anna S.
14
Richard, Marie-Odile
13
Valette-Florence, Pierre
13
Balaji, M. S.
12
Bartikowski, Boris
12
Teng, Lefa
11
Beatty, Sharon E.
10
Oppewal, Harmen
10
Rana, Nripendra P.
10
Roy, Rajat
10
Seo, Yuri
10
Veloutsou, Cleopatra
10
Chebat, Jean-Charles
9
Filieri, Raffaele
9
Foxall, Gordon R.
9
Kukar-Kinney, Monika
9
Melewar, T. C.
9
Septianto, Felix
9
Wang, Cheng Lu
9
Yang, Zhiyong
9
Choi, Jeonghye
8
Das, Gopal
8
Grunert, Klaus G.
8
Harris, Lloyd C.
8
Merchant, Altaf
8
Roy, Sanjit
8
Shukla, Paurav
8
Xia, Lan
8
Arslanagic-Kalajdzic, Maja
7
Balabanis, George
7
Bang, Nguyen
7
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European journal of marketing : EJM
Journal of business research : JBR
Journal of economic psychology : research in economic psychology and behavioral economics
The journal of consumer marketing
The journal of services marketing
Journal of retailing and consumer services
9
The journal of product & brand management
9
Marketing intelligence & planning
8
International journal of hospitality management
7
Journal of fashion marketing and management
7
Journal of promotion management : JPM
7
Journal of travel and tourism marketing
7
Journal of international consumer marketing
5
The journal of brand management : an international journal
5
International marketing review
4
Tourism management : research, policies, practice
4
Australasian marketing journal
3
International journal of contemporary hospitality management
3
Journal of business ethics : JOBE
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Direct marketing : an international journal
2
International journal of consumer studies
2
Journal of marketing communications
2
Journal of vacation marketing
2
Strategic change
2
The international review of retail, distribution and consumer research
2
Tourism management perspectives : TMP
2
Young consumers : insight and ideas for responsible marketers
2
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
International journal of retail & distribution management
1
International journal of wine business research : IJWBR
1
Journal of global marketing
1
Journal of hospitality and tourism insights
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
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ECONIS (ZBW)
54
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54
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1
The aftermath of Covid-19 : the rise of pandemic animosity among consumers and its scale development
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014229115
Saved in:
2
Through the looking glass : perceiving risk and emotions toward cosmetic procedure engagement
Sood, Abhinav
;
Quintal, Vanessa Ann
;
Phau, Ian
- In:
The journal of services marketing
36
(
2022
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10012798379
Saved in:
3
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
4
Effective messaging strategies to increase brand love for sociopolitical activist brands
Ahmad, Fayez
;
Guzman, Francisco
;
Kidwell, Blair
- In:
Journal of business research : JBR
151
(
2022
),
pp. 609-622
Persistent link: https://www.econbiz.de/10013459949
Saved in:
5
Brand love : corroborating evidence across four continents
Sajtos, Laszlo
;
Cao, Joanne T.
;
Espinosa, Jennifer A.
; …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 591-604
Persistent link: https://www.econbiz.de/10012494322
Saved in:
6
Case-based models of customer-perceived sustainable marketing and its effect on perceived customer equity
Sun, Yang
;
Garrett, Tony C.
;
Phau, Ian
;
Zheng, Bing
- In:
Journal of business research : JBR
117
(
2020
),
pp. 615-622
Persistent link: https://www.econbiz.de/10012288061
Saved in:
7
How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance : an exploratory study
Cowan, Kirsten
;
Guzman, Francisco
- In:
Journal of business research : JBR
117
(
2020
),
pp. 683-693
Persistent link: https://www.econbiz.de/10012288092
Saved in:
8
Connecting with consumers using ubiquitous technology : a new model to forecast consumer reaction
Margulis, Anna
;
Boeck, Harold
;
Laroche, Michel
- In:
Journal of business research : JBR
121
(
2020
),
pp. 448-460
Persistent link: https://www.econbiz.de/10012417367
Saved in:
9
Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
103
(
2019
),
pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
Saved in:
10
Ethnicity and acculturation of environmental attitudes and behaviors : a cross-cultural study with Brazilians in Canada
Romero, Cláudia Buhamra Abreu
;
Laroche, Michel
;
Aurup, …
- In:
Journal of business research : JBR
82
(
2018
),
pp. 300-309
Persistent link: https://www.econbiz.de/10011771898
Saved in:
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