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subject:"Consumer behaviour"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of consumer marketing"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Social web
Konsumentenverhalten
2,518
Brand management
513
Markenführung
513
Brand image
485
Markenimage
485
Beziehungsmarketing
413
Relationship marketing
413
Brand
304
Markenartikel
299
Social Web
227
Internet marketing
213
Online-Marketing
212
Emotion
196
Advertising effects
192
Werbewirkung
192
Online retailing
187
Online-Handel
187
Customer satisfaction
183
Kundenzufriedenheit
183
Einzelhandel
159
Retail trade
159
Luxury goods
150
Luxusgüter
150
Viral marketing
147
Virales Marketing
147
Advertising
139
Personality psychology
139
Persönlichkeitspsychologie
139
Dienstleistungsqualität
138
Service quality
138
Werbung
133
USA
116
United States
116
Marketing management
107
Marketingmanagement
107
Experiment
93
Corporate Social Responsibility
87
Corporate social responsibility
87
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Online availability
All
Undetermined
1,606
Type of publication
All
Article
2,509
Book / Working Paper
10
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
2,519
Collection of articles of several authors
22
Conference paper
22
Konferenzbeitrag
22
Sammelwerk
22
Case study
4
Conference proceedings
4
Fallstudie
4
Konferenzschrift
4
Bibliografie enthalten
1
Bibliography included
1
Rezension
1
Systematic review
1
Übersichtsarbeit
1
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Language
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English
2,519
Author
All
Laroche, Michel
28
Ko, Eunju
22
Cleveland, Mark
16
Diamantopoulos, Adamantios
15
Dwivedi, Yogesh Kumar
15
Valette-Florence, Pierre
13
Balaji, M. S.
12
Bartikowski, Boris
12
Richard, Marie-Odile
12
Sharma, Piyush
11
Teng, Lefa
11
Rana, Nripendra P.
10
Roy, Rajat
10
Seo, Yuri
10
Veloutsou, Cleopatra
10
Beatty, Sharon E.
9
Chebat, Jean-Charles
9
Filieri, Raffaele
9
Kukar-Kinney, Monika
9
Melewar, T. C.
9
Oppewal, Harmen
9
Phau, Ian
9
Septianto, Felix
9
Wang, Cheng Lu
9
Choi, Jeonghye
8
Guzman, Francisco
8
Merchant, Altaf
8
Roy, Sanjit
8
Shukla, Paurav
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Balabanis, George
7
Dennis, Charles
7
Foroudi, Pantea
7
Geuens, Maggie
7
Gupta, Suraksha
7
Hogg, Margaret K.
7
Kim, Kyung Hoon
7
Liu, Martin J.
7
Lunardo, Renaud
7
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Institution
All
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
Published in...
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European journal of marketing : EJM
Journal of business research : JBR
The journal of consumer marketing
Journal of retailing and consumer services
1,930
International journal of consumer studies
754
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Marketing letters : a journal of research in marketing
289
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
277
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
240
Journal of food products marketing
231
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Source
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ECONIS (ZBW)
2,519
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1
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1
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
2
Ripping off regular consumers? : the antecedents and consequences of consumers' perceptions of e-commerce platforms' digital power abuse
Chen, Qian
;
Wang, Yumeng
;
Gong, Yeming
;
Liu, Shan
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014368198
Saved in:
3
Would you forgive me? : from perceived justice and complaint handling to customer forgiveness and brand credibility-symmetrical and asymmetrical perspectives
Ali, Faizan
;
El-Manstrly, Dahlia
;
Ghazanfar Ali Abbasi
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014368203
Saved in:
4
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
5
Person vs. purchase comparison : how material and experiential purchases evoke consumption-related envy in others
Park, Joowon
;
Banker, Sachin
;
Masters, Tamara
;
Yu-Buck, …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014331819
Saved in:
6
Waste on Impulse? : food ordering, calorie intake and waste in out-of-home consumption
Doorn, Jenny van
;
Luiting-Drijfhout, Marit
;
Ittersum, …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014331829
Saved in:
7
Do morally disengaged employees withdraw from customer-oriented citizenship behavior in response to customers' uncivil behavior?
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Gupta, Suraksha
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014331848
Saved in:
8
From devil to angel : how being envied for luxury brand social media word of mouth discourages counterfeit purchases
Feng, Wenting
;
Yang, Morgan X.
;
Yu, Irina Y.
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014331856
Saved in:
9
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
Saved in:
10
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
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