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subject:"Consumer behaviour"
~isPartOf:"European journal of marketing : EJM"
~person:"Sharma, Piyush"
~subject:"United States"
~subject:"Verbraucherverhalten"
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Consumer behaviour
United States
Verbraucherverhalten
Konsumentenverhalten
4
Emotion
2
Preismanagement
2
Pricing strategy
2
Brand
1
Brand image
1
Brand management
1
Branding
1
Consumer impulsiveness
1
Cultural identity
1
Einzelhandel
1
Food
1
Food products
1
Imprudence
1
Impulse buying
1
Kulturelle Identität
1
Lack of self-control
1
Ladengestaltung
1
Lebensmittel
1
Markenartikel
1
Markenführung
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Online retailing
1
Online-Handel
1
Personality psychology
1
Persönlichkeitspsychologie
1
Positive/negative affect
1
Preis
1
Price
1
Pricing
1
Product differentiation
1
Produktdifferenzierung
1
Psychology
1
Retail shoppers
1
Retail trade
1
Retailers
1
Retailing
1
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English
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Sharma, Piyush
Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Mitchell, Vincent-Wayne
4
Buil, Isabel
3
Canniford, Robin
3
De Chernatony, Leslie
3
Drennan, Judy
3
Grohmann, Bianca
3
Lowe, Ben
3
Oppewal, Harmen
3
Palmeira, Mauricio
3
Roper, Stuart
3
Roy, Rajat
3
Spence, Mark T.
3
Woisetschläger, David
3
Yi, Youjae
3
Zielke, Stephan
3
Abosag, Ibrahim
2
Andrews, Lynda
2
Angell, Robert
2
Antonetti, Paolo
2
Aspara, Jaakko
2
Balaji, M. S.
2
Bijmolt, Tammo H. A.
2
Brown, Mark
2
Bruhn, Manfred
2
Buchanan-Oliver, Margo
2
Büttner, Oliver B.
2
Cauberghe, Veroline
2
Chakravarti, Amitav
2
Choi, Beom Joon
2
Cruz, Angela Gracia B.
2
Dagger, Tracey S.
2
Dahlén, Micael
2
Delgado-Ballester, Elena
2
Florack, Arnd
2
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European journal of marketing : EJM
Journal of business research : JBR
7
The journal of services marketing
7
Marketing intelligence & planning
5
Journal of international consumer marketing
3
Journal of retailing and consumer services
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of marketing management : MM
2
A Research Agenda for Service Marketing
1
Contemporary research in e-branding
1
Handbook of research on Asian business
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of euromarketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of the Academy of Marketing Science
1
Palgrave pivot
1
Psychology & marketing
1
Springer eBook Collection
1
SpringerLink / Bücher
1
The journal of product & brand management
1
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ECONIS (ZBW)
4
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1
Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing
Roy, Rajat
;
Rabbanee, Fazlul K.
;
Sharma, Piyush
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 816-837
Persistent link: https://www.econbiz.de/10011529671
Saved in:
2
Impact of product differentiation, marketing investments and brand equity on pricing strategies : a brand level investigation
St. Davčik, Nebojša
;
Sharma, Piyush
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 760-781
Persistent link: https://www.econbiz.de/10011298085
Saved in:
3
Looking beyond impulse buying : a cross-cultural and multi-domain investigation of consumer impulsiveness
Sharma, Piyush
;
Sivakumaran, Bharadhwaj
;
Marshall, Roger
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1159-1179
Persistent link: https://www.econbiz.de/10010388092
Saved in:
4
Impact of store environment on impulse buying behavior
Mohan, Geetha
;
Sivakumaran, Bharadhwaj
;
Sharma, Piyush
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1711-1732
Persistent link: https://www.econbiz.de/10010201718
Saved in:
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