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subject:"Consumer behaviour"
~isPartOf:"Food policy : economics planning and politics of food and agriculture"
~isPartOf:"Journal of business research : JBR"
~person:"Das, Gopal"
~subject:"Brand"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Brand
Konsumentenverhalten
6
Advertising
2
Advertising effects
2
Brand image
2
Emotion
2
Markenimage
2
Preismanagement
2
Pricing strategy
2
Werbewirkung
2
Werbung
2
Willingness to pay
2
Zahlungsbereitschaftsanalyse
2
Anthropomorphism
1
Arousal
1
Beziehungsmarketing
1
Brand commitment
1
Brand management
1
Brand passion
1
Combined pricing
1
Consumer response
1
Customer brand experience
1
Emoji
1
Experiment
1
Hedonic
1
Hedonic price index
1
Hedonischer Preisindex
1
Ideologie
1
Ideology
1
Loose change
1
Markenartikel
1
Markenführung
1
Mood
1
Music
1
Partitioned pricing
1
Pay-what-you-want
1
Perceived brand ethicality
1
Political ideology
1
Positive affect
1
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6
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6
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Article in journal
Aufsatz in Zeitschrift
6
Language
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English
6
Author
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Das, Gopal
Laroche, Michel
27
Ko, Eunju
22
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
14
Bartikowski, Boris
12
Filieri, Raffaele
11
Richard, Marie-Odile
11
Septianto, Felix
11
Teng, Lefa
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Nayga, Rodolfo M.
10
Seo, Yuri
10
Chebat, Jean-Charles
9
Kukar-Kinney, Monika
9
Shukla, Paurav
9
Veloutsou, Cleopatra
9
Beatty, Sharon E.
8
Choi, Jeonghye
8
Mattila, Anna S.
8
Merchant, Altaf
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Geuens, Maggie
7
Gupta, Suraksha
7
Kim, Kyung Hoon
7
Liu, Martin J.
7
Lusk, Jayson L.
7
McLean, Graeme J.
7
Melewar, T. C.
7
Paul, Justin
7
Roy, Rajat
7
Roy, Sanjit
7
Sharma, Piyush
7
Wagner, Udo
7
Aiello, Gaetano
6
Balabanis, George
6
Behl, Abhishek
6
Casaló, Luis V.
6
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Food policy : economics planning and politics of food and agriculture
Journal of business research : JBR
Journal of retailing and consumer services
6
Psychology & marketing
4
International journal of Indian culture and business management
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of strategic marketing
3
Global business review
2
Marketing intelligence & planning
2
The journal of services marketing
2
Asia Pacific journal of marketing and logistics
1
International journal of business and emerging markets : IJBEM
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
Journal of fashion marketing and management
1
The international review of retail, distribution and consumer research
1
The marketing review
1
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ECONIS (ZBW)
6
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1
Preference for partner or servant brand roles depends on consumers' power distance belief
Van Esch, Patrick
;
Cui, Yuanyuan
;
Sledge, April
;
Das, Gopal
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014302557
Saved in:
2
The role of contextual factors in increasing Pay-What-You-Want payments : evidence from field experiments
Roy, Rajat
;
Das, Gopal
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1540-1552
Persistent link: https://www.econbiz.de/10013194477
Saved in:
3
"Surge price precision and political ideology"
Cui, Yuanyuan
;
Van Esch, Patrick
;
Das, Gopal
;
Jain, …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 214-224
Persistent link: https://www.econbiz.de/10013194522
Saved in:
4
When do consumers prefer partitioned prices? : the role of mood and pricing tactic persuasion knowledge
Das, Gopal
;
Roy, Rajat
;
Naidoo, Vik
- In:
Journal of business research : JBR
116
(
2020
),
pp. 60-67
Persistent link: https://www.econbiz.de/10012257538
Saved in:
5
Does brand experience translate into brand commitment? : a mediated-moderation model of brand passion and perceived brand ethicality
Das, Gopal
;
Agarwal, James
;
Malhotra, Naresh K.
; …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 479-490
Persistent link: https://www.econbiz.de/10011980380
Saved in:
6
To emoji or not to emoji? : examining the influence of emoji on consumer reactions to advertising
Das, Gopal
;
Wiener, Hillary J. D.
;
Kareklas, Ioannis
- In:
Journal of business research : JBR
96
(
2019
),
pp. 147-156
Persistent link: https://www.econbiz.de/10011980781
Saved in:
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