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subject:"Consumer behaviour"
~isPartOf:"Household economic behaviors"
~isPartOf:"Journal of economic psychology : research in economic psychology and behavioral economics"
~isPartOf:"Konsum und Verhalten"
~isPartOf:"Multi-channel marketing, branding and retail design : new challenges and opportunities"
~subject:"Beziehungsmarketing"
~subject:"Theory"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliography included"
~type_genre:"Fallstudie"
~type_genre:"Übersichtsarbeit"
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Consumer behaviour
Beziehungsmarketing
Theory
Konsumentenverhalten
23
Theorie
13
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7
Deutschland
6
Germany
5
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4
Marketing management
4
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4
Psychology of advertising
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Absatzpsychologie
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253
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Asche, Thomas
1
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Bonini, Nicolao
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Bost, Erhard
1
Brüne, Gerd
1
Brünne, Michael
1
Chiappori, Pierre-André
1
Del Missier, Fabio
1
Dieterich, Michael
1
Donni, Olivier
1
Drieseberg, Thomas
1
Duxbury, Darren
1
Enders, Andreas
1
Gröppel-Klein, Andrea
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Hagge, Kira
1
Harwood, Tracy
1
Hay, Christian
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Jones, Martin
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Kleijnen, Mirella
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Koerdt, Willy
1
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Lommelen, Tinne
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1
Quartier, Katelijn
1
Ranyard, Rob
1
Roberts, Graham H.
1
Ruge, Hans-Dieter
1
Sowarka, Bernhard H.
1
Summers, Barbara
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1
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Household economic behaviors
Journal of economic psychology : research in economic psychology and behavioral economics
Konsum und Verhalten
Multi-channel marketing, branding and retail design : new challenges and opportunities
Europäische Hochschulschriften / 5
48
Handbook of consumer psychology
42
The Routledge companion to identity and consumption
32
The Routledge companion to consumer behavior
28
Transformative consumer research for personal and collective well-being
26
Product experience
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
The evolution of brands : from signals of quality to storehouses of trust
18
Handbook of brand relationships
17
Cross-cultural and critical perspectives on brands
16
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
Consumer culture theory
15
Consumer-brand relationships : theory and practice
15
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
The Routledge companion to digital consumption
15
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
14
Brand management ; Vol. 3
13
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Handbook of qualitative research methods in marketing
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Measuring and managing brands
13
Perspectives on consumer behaviour : theoretical aspects and practical applications
13
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
13
The Oxford handbook of luxury business
13
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
13
Brand management ; Vol. 2
12
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
12
Emotional, sensory, and social dimensions of consumer buying behavior
12
Handbook of research on consumer behavior change and data analytics in the socio-digital era
12
Marktpsychologie
12
Modernity and the second-hand trade : European consumption cultures and practices, 1700 - 1900
12
Sensory marketing : research on the sensuality of products
12
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
11
Consumer Australia : historical perspectives
11
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ECONIS (ZBW)
23
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1
Combining the best of both worlds in retailing and design : cross-practice integration and innovation, including the role of education
Quartier, Katelijn
;
Lommelen, Tinne
;
Vanrie, Jan
- In:
Multi-channel marketing, branding and retail design : …
,
(pp. 31-49)
.
2016
Persistent link: https://www.econbiz.de/10011582581
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2
Big store design and marketing effects : non-Western, new-build shopping malls and implications for the re-enchantment of consumption
Roberts, Graham H.
- In:
Multi-channel marketing, branding and retail design : …
,
(pp. 135-161)
.
2016
Persistent link: https://www.econbiz.de/10011582601
Saved in:
3
Consumer responses to virtual- and real-world retail environment convergence : implications for design-based interventions
Harwood, Tracy
;
Jones, Martin
- In:
Multi-channel marketing, branding and retail design : …
,
(pp. 219-246)
.
2016
Persistent link: https://www.econbiz.de/10011582619
Saved in:
4
Nonunitary models of household behavior : a survey of the literature
Donni, Olivier
;
Chiappori, Pierre-André
- In:
Household economic behaviors
,
(pp. 1-40)
.
2011
Persistent link: https://www.econbiz.de/10009750557
Saved in:
5
An exploration of consumer resistance to innovation and its antecedents
Kleijnen, Mirella
;
Lee, Nick
;
Wetzels, Martin
- In:
Journal of economic psychology : research in economic …
30
(
2009
)
3
,
pp. 344-357
Persistent link: https://www.econbiz.de/10003855635
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6
Perceptions and expectations of price changes and inflation : a review and conceptual framework
Ranyard, Rob
;
Del Missier, Fabio
;
Bonini, Nicolao
; …
- In:
Journal of economic psychology : research in economic …
29
(
2008
)
4
,
pp. 378-400
Persistent link: https://www.econbiz.de/10003755180
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7
Informationsintegration bei der Produktbeurteilung : eine empirische Studie unter besonderer Berücksichtigung der Produktvertrautheit und des Produktinvolvements ; mit 89 Tabellen
Enders, Andreas
-
1997
Persistent link: https://www.econbiz.de/10000628107
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8
Lebensstil-Forschung : theoretische Grundlagen und praktische Anwendungen ; mit 11 Abbildungen
Drieseberg, Thomas
-
1995
Persistent link: https://www.econbiz.de/10000541093
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9
Informations-Design
Hagge, Kira
-
1994
Persistent link: https://www.econbiz.de/10013358238
Saved in:
10
Begründungsmuster von Konsumenten : attributionstheoretische Grundlagen und Einflußmöglichkeiten im Marketing
Niemeyer, Hans-Georg
-
1993
Persistent link: https://www.econbiz.de/10009700949
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