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subject:"Consumer behaviour"
~isPartOf:"International business review : the official journal of the European International Business Academy"
~isPartOf:"The journal of brand management : an international journal"
~person:"Grappi, Silvia"
~person:"Pelsmacker, Patrick de"
~subject:"Social web"
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Consumer behaviour
Social web
Konsumentenverhalten
8
Brand management
4
Markenführung
4
Brand
3
Markenartikel
3
Brand image
2
Emotion
2
Luxury goods
2
Luxusgüter
2
Markenimage
2
Product counterfeiting
2
Produktpiraterie
2
Advertising
1
Advertising effects
1
Agonistic emotions
1
Auslandsinvestition
1
Automotive industry
1
Automotive market
1
Beziehungsmarketing
1
Brand attitude
1
Brand hate
1
Brand placement
1
Company misconduct
1
Comparison
1
Conjoint analysis
1
Conjoint-Analyse
1
Consumer emotions
1
Consumer-brand relationship
1
Country of origin
1
Country stereotypes
1
Designation of origin
1
Electric power industry
1
Electric vehicle
1
Elektrizitätswirtschaft
1
Elektrofahrzeug
1
Ethics
1
Ethik
1
Foreign investment
1
Foreign language
1
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8
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English
8
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Grappi, Silvia
Pelsmacker, Patrick de
Johnson, Lester W.
5
Baxter, Stacey M.
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Butcher, Luke
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Mirzaei, Abas
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Barbarossa, Camilla
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Caruana, Albert
2
Casidy, Riza
2
Christodoulides, George
2
Confente, Ilenia
2
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International business review : the official journal of the European International Business Academy
The journal of brand management : an international journal
International journal of advertising : the quarterly review of marketing communications
6
Journal of business research : JBR
4
Journal of electronic commerce research : JECR
4
European journal of marketing : EJM
3
Journal of business ethics : JOBE
3
Journal of marketing communications
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of the Academy of Marketing Science
2
The journal of product & brand management
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Electronic commerce research
1
International Marketing Review
1
International advertising and communication : current insights and empirical findings
1
International journal of advertising : the review of marketing communications
1
International journal of arts management
1
International journal of electronic commerce : IJEC
1
International marketing and the country of origin effect : the global impact of 'Made in Italy'
1
Journal of business and psychology
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer studies and home economics
1
Journal of marketing management : MM
1
Journal of service management
1
Journal of world business : JWB
1
Luxury marketing : a challenge for theory and practice
1
Macroeconomics and beyond : essays in honour of Wim Meeusen
1
Management decision : MD
1
Management international review : MIR ; journal of international business
1
Marketing letters : a journal of research in marketing
1
Percorsi
1
Psychology & marketing
1
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ECONIS (ZBW)
8
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1
Foreign company misconduct and how consumers' punitive intent is influenced by country stereotypes and the perceived similarity between the foreign country and the home country
Barbarossa, Camilla
;
Buzeta, Cristian
;
Pelsmacker, …
- In:
International business review : the official journal of …
31
(
2022
)
5
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013399558
Saved in:
2
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
3
Trajectories of brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 549-560
Persistent link: https://www.econbiz.de/10011962810
Saved in:
4
The revenge of the consumer! : how brand moral violations lead to consumer anti-brand activism
Romani, Simona
;
Grappi, Silvia
;
Zarantonello, Lia
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 658-672
Persistent link: https://www.econbiz.de/10011399855
Saved in:
5
Developing different types of anticipated experience positioning for electric cars
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 216-235
Persistent link: https://www.econbiz.de/10010347464
Saved in:
6
Does counterfeiting affect luxury customer-based brand equity?
Gabrielli, Veronica
;
Grappi, Silvia
;
Baghi, Ilaria
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 567-580
Persistent link: https://www.econbiz.de/10009568319
Saved in:
7
Consumer response to different advertising appeals for new products : the moderating influence of branding strategy and product category involvement
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10008659836
Saved in:
8
Consumption practices of counterfeit luxury goods in the Italian context
Gistri, Giacomo
;
Romani, Simona
;
Pace, Stefano
; …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 364-374
Persistent link: https://www.econbiz.de/10003847281
Saved in:
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