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subject:"Consumer behaviour"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"The marketing review"
~person:"Dwivedi, Yogesh Kumar"
~person:"Ko, Eunju"
~person:"Wansink, Brian"
~subject:"Food consumption"
~subject:"Social web"
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Consumer behaviour
Food consumption
Social web
Konsumentenverhalten
9
Mobile communications
4
Mobilkommunikation
4
Advertising effects
3
Innovation adoption
3
Innovationsakzeptanz
3
Werbewirkung
3
Adoption
2
Brand image
2
Brand management
2
Markenführung
2
Markenimage
2
Mobile Business
2
Mobile business
2
Advertisement
1
Advertising
1
Bank
1
Beziehungsmarketing
1
Brand
1
Channel preferences
1
Channel selection criteria
1
China
1
Comparison
1
Conceptual framework
1
Construct review
1
Consumer acceptance
1
Data protection
1
Data security
1
Datenschutz
1
Datensicherheit
1
Dienstleistungsqualität
1
Digital retail
1
Digitalisierung
1
Digitization
1
Direct marketing
1
Direktmarketing
1
Distribution channel
1
E-commerce
1
Einzelhandel
1
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9
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9
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9
Aufsatz in Zeitschrift
9
Language
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English
9
Author
All
Dwivedi, Yogesh Kumar
Ko, Eunju
Wansink, Brian
Dens, Nathalie
6
Pelsmacker, Patrick de
6
Smit, Edith G.
5
Bang, Nguyen
4
Chang, Chun-Tuan
4
Kwak, Hyokjin
4
Matthes, Jörg
4
Baek, Tae Hyun
3
Bernritter, Stefan F.
3
Diehl, Sandra
3
Eisend, Martin
3
Melewar, T. C.
3
Mueller, Barbara
3
Naderer, Brigitte
3
Reijmersdal, Eva A. van
3
Russell, Cristel Antonia
3
Sarkar, Abhigyan
3
Shareef, Mahmud Akhter
3
Sung, Yongjun
3
Williams, Michael D.
3
Yoo, Chan Yun
3
Andras, Trina Larsen
2
Avramova, Yana R.
2
Boerman, Sophie C.
2
Bui, M̃y
2
Buijzen, Moniek
2
Chang, Chingching
2
Chang, Hua
2
Choi, Yung Kyun
2
Dahlén, Micael
2
Datta, Biplab
2
Fransen, Marieke L.
2
Gentry, James W.
2
Gupta, Devashish Das
2
Ham, Chang-Dae
2
Herrmann, Jean-Luc
2
Hudders, Liselot
2
Jayawardhena, Chanaka
2
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Published in...
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International journal of advertising : the quarterly review of marketing communications
The marketing review
Journal of business research : JBR
33
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of retailing and consumer services
10
Faculty & research / Insead : working paper series
7
International journal of Indian culture and business management
7
European journal of marketing : EJM
6
Asia Pacific journal of marketing and logistics
5
Psychology & marketing
5
Information systems management
4
International journal of advertising : the review of marketing communications
4
Technological forecasting & social change : an international journal
3
Electronic government : EG; an international journal
2
International journal of bank marketing
2
International journal of consumer studies
2
Journal of food products marketing
2
Journal of marketing
2
The journal of product & brand management
2
Advances in culture, tourism and hospitality research
1
Applied economics
1
Business/Economics
1
Canadian journal of agricultural economics : CJAE
1
Chandos social media series
1
Cornell hospitality quarterly : CQ
1
Cross-cultural buyer behavior
1
Developmental challenges in marketing research
1
Emerald insight
1
European journal of innovation management : EJIM
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Health economics
1
Industrial Management & Data Systems
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business information systems : IJBIS
1
International journal of retail & distribution management
1
International marketing review
1
Journal of advertising research
1
Journal of consumer behaviour
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
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ECONIS (ZBW)
9
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1
Mobile banking : a trade-off between mobile technology and service for consumers' behavioural intention
Shareef, Mahmud Akhter
;
Dutta, Shantanu
;
Dwivedi, …
- In:
The marketing review
17
(
2017
)
4
,
pp. 427-449
Persistent link: https://www.econbiz.de/10011861377
Saved in:
2
Risk, privacy and security concerns in digital retail
Marriott, Hannah R.
;
Williams, Michael D.
;
Dwivedi, …
- In:
The marketing review
17
(
2017
)
3
,
pp. 337-365
Persistent link: https://www.econbiz.de/10011853834
Saved in:
3
How consumer knowledge shapes green consumption : an empirical study on voluntary carbon offsetting
Kim, Yohan
;
Yun, Sunyoung
;
Lee, Joosung
;
Ko, Eunju
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 23-41
Persistent link: https://www.econbiz.de/10011547927
Saved in:
4
Exploring multichannel design : strategy and consumer behaviour
Shareef, Mahmud Akhter
;
Dwivedi, Yogesh Kumar
;
Kumar, Vinod
- In:
The marketing review
16
(
2016
)
3
,
pp. 235-263
Persistent link: https://www.econbiz.de/10011596987
Saved in:
5
Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality
Do, Hyunji
;
Ko, Eunju
;
Woodside, Arch G.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
Saved in:
6
Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands : a comparison study of Korea, China, and Russia
Whang, Haesung
;
Ko, Eunju
;
Zhang, Ting
;
Mattila, Pekka
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 789-811
Persistent link: https://www.econbiz.de/10011547821
Saved in:
7
Consumer behaviour in the context of SMS-based marketing
Shareef, Mahmud Akhter
;
Dwivedi, Yogesh Kumar
;
Rana, …
- In:
The marketing review
15
(
2015
)
2
,
pp. 135-160
Persistent link: https://www.econbiz.de/10011504703
Saved in:
8
Devising a research model to examine adoption of mobile payments : an extension of UTAUT2
Slade, Emma L.
;
Williams, Michael D.
;
Dwivedi, Yogesh Kumar
- In:
The marketing review
14
(
2014
)
3
,
pp. 311-336
Persistent link: https://www.econbiz.de/10011444929
Saved in:
9
Conceptualising the role of innovation : attributes for examining consumer adoption of mobile innovations
Kapoor, Kawaljeet Kaur
;
Dwivedi, Yogesh Kumar
; …
- In:
The marketing review
14
(
2014
)
4
,
pp. 407-430
Persistent link: https://www.econbiz.de/10011445016
Saved in:
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