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subject:"Consumer behaviour"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing"
~subject:"Online-Handel"
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Consumer behaviour
Online-Handel
Konsumentenverhalten
1,346
Brand image
159
Markenimage
159
Brand management
143
Markenführung
143
Beziehungsmarketing
101
Relationship marketing
101
USA
90
United States
90
Online retailing
88
Social Web
86
Social web
86
Environmental consciousness
80
Umweltbewusstsein
80
Brand
75
Markenartikel
75
Internet marketing
74
Online-Marketing
74
Food
72
Lebensmittel
72
China
68
Cultural identity
61
Kulturelle Identität
61
Advertising effects
58
Werbewirkung
58
Bekleidung
55
Clothing
55
Designation of origin
55
Herkunftsbezeichnung
55
Einzelhandel
54
Retail trade
54
Bibliometrics
53
Bibliometrie
53
Viral marketing
53
Virales Marketing
53
Advertising
52
Werbung
52
Emotion
48
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Online availability
All
Undetermined
633
Free
80
Type of publication
All
Article
1,336
Book / Working Paper
10
Type of publication (narrower categories)
All
Article in journal
1,343
Aufsatz in Zeitschrift
1,343
Collection of articles of several authors
10
Sammelwerk
10
Aufsatzsammlung
1
Conference proceedings
1
Konferenzschrift
1
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Language
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English
1,346
Author
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Van der Merwe, Daleen
10
Erasmus, Alet C.
9
Khare, Arpita
9
Grewal, Dhruv
7
Palmatier, Robert W.
7
Sirieix, Lucie
7
Stamminger, Rainer
7
De Klerk, Helena M.
6
Kumar, V.
6
Wahlen, Stefan
6
Bosman, Magdalena
5
Donoghue, Suné
5
Haws, Kelly L.
5
Hustvedt, Gwendolyn
5
Kempen, Elizabeth
5
MacInnis, Deborah J.
5
Phau, Ian
5
Walker Reczek, Rebecca
5
White, Katherine
5
Workman, Jane E.
5
Zepeda, Lydia
5
Autio, Minna
4
Berg, Lisbet
4
Brennan, Carol
4
Cude, Brenda J.
4
Dahl, Darren W.
4
Ertz, Myriam
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Houston, Mark B.
4
Kim, Soyoung
4
Lyon, Phil
4
Paul, Justin
4
Schreier, Martin
4
Segev, Sigal
4
Torres, Ivonne M.
4
Wilska, Terhi-Anna
4
Xu, Yingjiao
4
Xue, Fei
4
Zhang, Dan
4
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Institution
All
International Consumer Sciences Research Conference <5, 2011, Bonn>
1
Published in...
All
International journal of consumer studies
Journal of international consumer marketing
Journal of marketing
Journal of retailing and consumer services
1,930
Journal of business research : JBR
1,891
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
503
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
348
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The journal of consumer marketing
284
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
282
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
1,346
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91
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
92
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
93
Masstige marketing : addressing short-term and long-term happiness
Burhanudin, Burhanudin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014465442
Saved in:
94
Masstige as a mediator of the relationship between a typical user's image and brand preference
Kolańska-Stronka, Magdalena
;
Krasa, Paweł
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014465447
Saved in:
95
Masstige consumption, brand happiness, and brand advocacy : a service perspective
Purohit, Sonal
;
Arora, Vibha
;
Radia, Karan Nilesh
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014465451
Saved in:
96
Consumer behavior research in the 21st century : clusters, themes, and future research agenda
Ma, Zhenzhong
;
Guo, Guangrui
;
Lei, Jing
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014465609
Saved in:
97
Digital consumer engagement in a social network : a literature review applying TCCM framework
Saikia, Winee
;
Bhattacharjee, Abhigyan
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014465615
Saved in:
98
Five decades of self-congruity in consumer behaviour research : a systematic review and future research agenda
Kolańska-Stronka, Magdalena
;
Singh, Balgopal
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-46
Persistent link: https://www.econbiz.de/10014465626
Saved in:
99
Does the pandemic effect still exist? : a comparative analysis of online food services in India and Spain
Singh, Nidhi
;
Alcántara-Pilar, Juan Miguel
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014465631
Saved in:
100
Customer relational benefit : a second-order meta-analysis and an alternative framework
Vieira, Valter Afonso
;
Araujo, Clecio Falcao
;
Almeida, …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014465636
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