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subject:"Consumer behaviour"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Consumer behaviour
Konsumentenverhalten
1,300
Beziehungsmarketing
126
Relationship marketing
126
Brand management
108
Markenführung
108
Online retailing
95
Online-Handel
95
Internet marketing
94
Online-Marketing
94
Brand image
93
Markenimage
93
USA
93
United States
93
Social Web
84
Social web
84
Theorie
79
Theory
79
Brand
72
Markenartikel
72
Food
71
Lebensmittel
71
Advertising effects
67
Werbewirkung
67
Environmental consciousness
64
Umweltbewusstsein
64
Viral marketing
62
Virales Marketing
62
Einzelhandel
60
Preismanagement
60
Pricing strategy
60
Retail trade
60
Advertising
57
Werbung
57
Bibliometrics
53
Bibliometrie
53
Customer satisfaction
53
Kundenzufriedenheit
53
E-commerce
50
Electronic Commerce
50
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Undetermined
585
Free
82
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Article
1,291
Book / Working Paper
9
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Article in journal
1,299
Aufsatz in Zeitschrift
1,299
Collection of articles of several authors
9
Sammelwerk
9
Case study
2
Fallstudie
2
Aufsatzsammlung
1
Conference proceedings
1
Konferenzschrift
1
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1
Übersichtsarbeit
1
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English
1,300
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Van der Merwe, Daleen
10
Chintagunta, Pradeep K.
9
Erasmus, Alet C.
9
Grewal, Dhruv
9
Hauser, John R.
9
Kumar, V.
9
Iyengar, Radha
7
Sirieix, Lucie
7
Stamminger, Rainer
7
Sun, Baohong
7
Braun, Michael
6
De Klerk, Helena M.
6
Kuksov, Dmitri
6
Liberali, Guilherme
6
Meyer, Robert J.
6
Urban, Glen L.
6
Van Den Bulte, Christophe
6
Wahlen, Stefan
6
Bagozzi, Richard P.
5
Bosman, Magdalena
5
Bronnenberg, Bart J.
5
Chan, Tat
5
Donkers, Bas
5
Donoghue, Suné
5
Feinberg, Fred M.
5
Hustvedt, Gwendolyn
5
Kempen, Elizabeth
5
Kukar-Kinney, Monika
5
Moschis, George P.
5
Salisbury, Linda Court
5
Zepeda, Lydia
5
Allenby, Greg M.
4
Arora, Neeraj
4
Autio, Minna
4
Berg, Lisbet
4
Brennan, Carol
4
Dellaert, Benedict G. C.
4
Desai, Preyas S.
4
Fader, Peter
4
Hagtvedt, Henrik
4
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Institution
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International Consumer Sciences Research Conference <5, 2011, Bonn>
1
Published in...
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International journal of consumer studies
Journal of the Academy of Marketing Science
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,930
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
505
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
319
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
282
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
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ECONIS (ZBW)
1,300
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41
The effect of disease anthropomorphism on compliance with health recommendations
Wang, Lili
;
Touré-Tillery, Maferima
;
McGill, Ann L.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 266-285
Persistent link: https://www.econbiz.de/10014251155
Saved in:
42
Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention
Gao, Lily
;
Haan, Evert de
;
Melero-Polo, Iguácel
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 334-371
Persistent link: https://www.econbiz.de/10014251177
Saved in:
43
From tablet to table : how augmented reality influences food desirability
Fritz, William
;
Hadi, Rhonda
;
Stephen, Andrew
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 503-529
Persistent link: https://www.econbiz.de/10014251232
Saved in:
44
How has the effect of brand personality on customer-based brand equity changed over time? : longitudinal evidence from a panel data set spanning 18 years
Luffarelli, Jonathan
;
Delre, Sebastiano A.
;
Landgraf, Polina
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 598-616
Persistent link: https://www.econbiz.de/10014251247
Saved in:
45
Impulse buying : a systematic literature review and future research directions
Redine, Artem
;
Deshpande, Sameer
;
Jebarajakirthy, Charles
; …
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 3-41
Persistent link: https://www.econbiz.de/10014246593
Saved in:
46
Understanding pre-teen consumers social media engagement
Lichy, Jessica
;
McLeay, Fraser
;
Burdfield, Claire
; …
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 202-215
Persistent link: https://www.econbiz.de/10014248810
Saved in:
47
The use of smart biosensors during a food safety incident : consumers' cognitive-behavioural responses and willingness to pay
Nocella, Giuseppe
;
Wu, Junjie
;
Cerroni, Simone
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 249-266
Persistent link: https://www.econbiz.de/10014248828
Saved in:
48
The effect of product category on customer motivation for customer engagement behaviour
Żyminkowska, Katarzyna
;
Perek-Białas, Jolanta
; …
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 299-316
Persistent link: https://www.econbiz.de/10014248864
Saved in:
49
EWOM processing from receiver perspective : conceptualising the relationships
Le, Tri D.
;
Robinson, Linda J.
;
Dobele, Angela R.
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 434-450
Persistent link: https://www.econbiz.de/10014248882
Saved in:
50
Consumer behaviour in cross-border e-commerce : systematic literature review and future research agenda
Chen, Jiahe
;
Lan, Yi-chen
;
Chang, Yu-Wei
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2609-2669
Persistent link: https://www.econbiz.de/10014427349
Saved in:
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