How has the effect of brand personality on customer-based brand equity changed over time? : longitudinal evidence from a panel data set spanning 18 years
Year of publication: |
2023
|
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Authors: | Luffarelli, Jonathan ; Delre, Sebastiano A. ; Landgraf, Polina |
Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 51.2023, 3, p. 598-616
|
Subject: | Brand personality | Customer-based brand equity | Panel data | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Panel | Panel study |
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