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subject:"Consumer behaviour"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Reihe: Marketing : MAR"
~isPartOf:"The journal of services marketing"
~subject:"Online retailing"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Online retailing
Konsumentenverhalten
835
Beziehungsmarketing
217
Relationship marketing
216
Customer satisfaction
193
Kundenzufriedenheit
193
Dienstleistungsqualität
188
Service quality
188
Brand management
102
Markenführung
102
Gastronomie
85
Restaurant industry
85
Brand image
84
Emotion
84
Markenimage
84
Hotel industry
76
Hotellerie
76
Viral marketing
68
Virales Marketing
68
Brand
57
Markenartikel
55
Advertising effects
53
Werbewirkung
53
Social Web
52
Social web
52
Internet marketing
50
Online-Marketing
50
Online-Handel
48
Customer service
47
Kundenservice
47
USA
41
United States
40
Beschwerdemanagement
37
Complaint management
37
Theorie
36
Theory
36
Dienstleistungssektor
34
Service industry
34
Experiment
33
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Online availability
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Undetermined
473
Free
20
Type of publication
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Article
809
Book / Working Paper
26
Type of publication (narrower categories)
All
Article in journal
809
Aufsatz in Zeitschrift
809
Hochschulschrift
14
Thesis
14
Conference paper
8
Konferenzbeitrag
8
Collection of articles of several authors
4
Sammelwerk
4
Bibliografie enthalten
2
Bibliography included
2
Case study
1
Conference proceedings
1
Fallstudie
1
Konferenzschrift
1
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Language
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English
814
German
21
Author
All
Han, Heesup
12
Jang, Soocheong
12
Mattila, Anna S.
11
Huber, Frank
9
Sharma, Piyush
7
Wong, IpKin Anthony
6
Bilgihan, Anil
5
Jeong, Miyoung
5
Klaus, Philipp
5
Liu, Matthew Tingchi
5
Wu, Luorong
5
Chua, Bee-Lia
4
Daunt, Kate L.
4
Fong, Lawrence Hoc Nang
4
Ha, Hong Youl
4
Harris, Lloyd C.
4
Hollebeek, Linda D.
4
Hwang, Jinsoo
4
Kim, Jungkeun
4
Law, Chun Hung Roberts
4
Minton, Elizabeth A.
4
Rosenbaum, Mark
4
Sparks, Beverley
4
Bai, Billy
3
Barone, Michael J.
3
Blanchard, Simon J.
3
Cai, Ruiying
3
Chu, Rongwei
3
Denizci Guillet, Basak
3
DiPietro, Robin B.
3
Drolet, Aimee
3
Ha, Jooyeon
3
Huang, Songshan
3
Hwang, Johye
3
Hyun, Sunghyup Sean
3
Johnson, Lester W.
3
Kandampully, Jay
3
Kim, Heewon
3
Kim, Jong Min
3
Kim, Jong-Hyeong
3
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Institution
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Josef Eul Verlag GmbH
3
Published in...
All
International journal of contemporary hospitality management
Marketing letters : a journal of research in marketing
Reihe: Marketing : MAR
The journal of services marketing
Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,930
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
506
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
319
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
295
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
Journal of business ethics : JOBE
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
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ECONIS (ZBW)
835
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1
The emperor's new clothes : self-explorative engagement in virtual try-on service experiences positively impacts brand outcomes
Lavoye, Virginie
;
Sipilä, Jenni
;
Mero, Joel
; …
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014473563
Saved in:
2
Customer engagement behaviors on physical and virtual engagement platforms
Winell, Erik
;
Nilsson, Jonas
;
Lundberg, Erik
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014473569
Saved in:
3
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
4
Vulnerable consumers : marketing research needs to pay more attention to the brain health of consumers
Javor, Andrija
;
Koller, Monika
;
Lee, Nick
;
Breiter, Hans
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 337-342
Persistent link: https://www.econbiz.de/10014333978
Saved in:
5
Making brand activism successful : how advice-giving can boost support behavior and reap benefits for the brand
Thürridl, Carina
;
Thompson, Frauke Mattison
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10014458464
Saved in:
6
Haute cuisine three-star restaurants’ representation on websites and dining guides : a lexicometric analysis
Montargot, Nathalie
;
Kallmünzer, Andreas
;
Kraus, Sascha
- In:
International journal of contemporary hospitality management
34
(
2022
)
9
,
pp. 3376-3393
Persistent link: https://www.econbiz.de/10013412897
Saved in:
7
Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
8
Counterfeit patronage : human values, counterfeit experience and construal level
Bian, Xuemei
;
Tantiprapart, Yanisa
;
Chryssochoidis, George
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 645-658
Persistent link: https://www.econbiz.de/10013454713
Saved in:
9
The power of nostalgia : age and preference for popular music
Davies, Callum
;
Page, Bill
;
Driesener, Carl
;
Anesbury, Zac
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 681-692
Persistent link: https://www.econbiz.de/10013454715
Saved in:
10
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
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