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subject:"Consumer behaviour"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of consumer marketing"
~person:"Homburg, Christian"
~subject:"Social web"
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Consumer behaviour
Social web
Konsumentenverhalten
5
Preismanagement
3
Pricing strategy
3
B-to-B-Marketing
1
Behavioral pricing
1
Bias
1
Brand
1
Business-to-business
1
Business-to-business marketing
1
Buyer-seller-relationships
1
Customer satisfaction
1
Dienstleistungsqualität
1
Distribution channel
1
Economics of information
1
Experiment
1
Experimental research
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Firm performance
1
Gerechtigkeit
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Justice
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Kundenzufriedenheit
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Lieferantenmanagement
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Markenartikel
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Mixed methods
1
Multichannel pricing
1
Online retailing
1
Online-Handel
1
Patient behavior
1
Patient empowerment
1
Patienten
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1
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Homburg, Christian
Laroche, Michel
28
Ko, Eunju
22
Cleveland, Mark
16
Diamantopoulos, Adamantios
16
Valette-Florence, Pierre
14
Septianto, Felix
13
Warlop, Luk
13
Bartikowski, Boris
12
Richard, Marie-Odile
12
Teng, Lefa
12
Filieri, Raffaele
11
Seo, Yuri
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Geuens, Maggie
10
Kukar-Kinney, Monika
10
Veloutsou, Cleopatra
10
Beatty, Sharon E.
9
Chebat, Jean-Charles
9
Gijsbrechts, Els
9
Shukla, Paurav
9
Yang, Zhiyong
9
Choi, Jeonghye
8
Guzman, Francisco
8
Mattila, Anna S.
8
Merchant, Altaf
8
Verhoef, Peter C.
8
Wang, Cheng Lu
8
Xia, Lan
8
Arslanagic-Kalajdzic, Maja
7
Balabanis, George
7
Bijmolt, Tammo H. A.
7
Das, Gopal
7
Gupta, Suraksha
7
Kim, Kyung Hoon
7
Liu, Martin J.
7
Lunardo, Renaud
7
McLean, Graeme J.
7
Melewar, T. C.
7
Paul, Justin
7
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
The journal of consumer marketing
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
5
Journal of the Academy of Marketing Science
4
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
4
Research
4
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
4
Die Betriebswirtschaft : DBW
3
Journal of business economics : JBE
2
Journal of marketing
2
Marketing : ZFP ; journal of research and management
2
Psychology & marketing
2
Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Gabler Research
1
Gabler Research / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing research : JMR
1
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ECONIS (ZBW)
5
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1
The multichannel pricing dilemma : do consumers accept higher offline than online prices?
Homburg, Christian
;
Lauer, Karin
;
Vomberg, Arnd
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 597-612
Persistent link: https://www.econbiz.de/10012152467
Saved in:
2
Patient empowerment : a cross-disease exploration of antecedents and consequences
Prigge, Jana-Kristin
;
Dietz, Beatrix
;
Homburg, Christian
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 375-386
Persistent link: https://www.econbiz.de/10011428874
Saved in:
3
How price complexity takes its toll : the neglected role of a simplicity bias and fairness in price evaluations
Homburg, Christian
;
Totzek, Dirk
;
Krämer, Melanie
- In:
Journal of business research : JBR
67
(
2014
)
6
,
pp. 1114-1122
Persistent link: https://www.econbiz.de/10010364509
Saved in:
4
Internal and external price search in industrial buying : the moderating role of customer satisfaction
Homburg, Christian
;
Allmann, Jan
;
Klarmann, Martin
- In:
Journal of business research : JBR
67
(
2014
)
8
,
pp. 1581-1588
Persistent link: https://www.econbiz.de/10010379260
Saved in:
5
Brand awareness in business markets : when is it related to firm performance?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 201-212
Persistent link: https://www.econbiz.de/10008664542
Saved in:
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