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subject:"Consumer behaviour"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of consumer marketing"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
Social web
Konsumentenverhalten
2,460
Brand management
494
Markenführung
494
Brand image
460
Markenimage
460
Beziehungsmarketing
405
Relationship marketing
405
Brand
299
Markenartikel
294
Social Web
233
Internet marketing
224
Online-Marketing
224
Online retailing
190
Online-Handel
190
Advertising effects
189
Werbewirkung
189
Emotion
180
Customer satisfaction
164
Kundenzufriedenheit
164
Luxury goods
151
Luxusgüter
151
Einzelhandel
150
Retail trade
150
Viral marketing
142
Virales Marketing
142
Personality psychology
141
Persönlichkeitspsychologie
141
Advertising
134
Werbung
128
Dienstleistungsqualität
124
Service quality
124
USA
113
United States
113
Experiment
106
Marketing management
94
Marketingmanagement
94
Perception
89
Wahrnehmung
88
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Undetermined
1,675
Type of publication
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Article
2,448
Book / Working Paper
12
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
2,460
Collection of articles of several authors
27
Sammelwerk
27
Conference paper
22
Konferenzbeitrag
22
Conference proceedings
4
Konferenzschrift
4
Case study
2
Fallstudie
2
Bibliografie enthalten
1
Bibliography included
1
Rezension
1
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English
2,460
Author
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Laroche, Michel
28
Ko, Eunju
22
Cleveland, Mark
16
Diamantopoulos, Adamantios
16
Valette-Florence, Pierre
13
Warlop, Luk
13
Bartikowski, Boris
12
Richard, Marie-Odile
12
Septianto, Felix
11
Teng, Lefa
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Geuens, Maggie
10
Kukar-Kinney, Monika
10
Seo, Yuri
10
Beatty, Sharon E.
9
Chebat, Jean-Charles
9
Filieri, Raffaele
9
Gijsbrechts, Els
9
Veloutsou, Cleopatra
9
Yang, Zhiyong
9
Choi, Jeonghye
8
Merchant, Altaf
8
Shukla, Paurav
8
Verhoef, Peter C.
8
Xia, Lan
8
Arslanagic-Kalajdzic, Maja
7
Balabanis, George
7
Bijmolt, Tammo H. A.
7
Das, Gopal
7
Gupta, Suraksha
7
Guzman, Francisco
7
Kim, Kyung Hoon
7
Liu, Martin J.
7
Lunardo, Renaud
7
Mattila, Anna S.
7
McLean, Graeme J.
7
Melewar, T. C.
7
Phau, Ian
7
Roggeveen, Anne L.
7
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Institution
All
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
The journal of consumer marketing
Journal of retailing and consumer services
1,930
International journal of consumer studies
754
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
European journal of marketing : EJM
348
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
Marketing letters : a journal of research in marketing
289
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
277
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
240
Journal of food products marketing
231
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ECONIS (ZBW)
2,460
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1
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
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2
Ripping off regular consumers? : the antecedents and consequences of consumers' perceptions of e-commerce platforms' digital power abuse
Chen, Qian
;
Wang, Yumeng
;
Gong, Yeming
;
Liu, Shan
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014368198
Saved in:
3
Would you forgive me? : from perceived justice and complaint handling to customer forgiveness and brand credibility-symmetrical and asymmetrical perspectives
Ali, Faizan
;
El-Manstrly, Dahlia
;
Ghazanfar Ali Abbasi
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014368203
Saved in:
4
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
5
Using different advertising humor appeals to generate firm-level warmth and competence impressions
Hoang, Chi
;
Knöferle, Klemens
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 741-759
Persistent link: https://www.econbiz.de/10014451245
Saved in:
6
One-of-a-kind products : leveraging strict uniqueness in mass customization
Krause, Franziska
;
Görgen, Jonas
;
Bellis, Emanuel de
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 823-840
Persistent link: https://www.econbiz.de/10014451296
Saved in:
7
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
8
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
9
Person vs. purchase comparison : how material and experiential purchases evoke consumption-related envy in others
Park, Joowon
;
Banker, Sachin
;
Masters, Tamara
;
Yu-Buck, …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014331819
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10
Waste on Impulse? : food ordering, calorie intake and waste in out-of-home consumption
Doorn, Jenny van
;
Luiting-Drijfhout, Marit
;
Ittersum, …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014331829
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