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subject:"Consumer behaviour"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Marketing intelligence & planning"
~subject:"Werbewirkung"
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Search: subject_exact:"Markenführung"
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Consumer behaviour
Werbewirkung
Brand management
267
Markenführung
267
Konsumentenverhalten
166
Brand image
163
Markenimage
163
Brand
104
Markenartikel
104
Advertising effects
48
Internet marketing
44
Online-Marketing
44
Beziehungsmarketing
43
Relationship marketing
43
Social Web
40
Social web
40
Advertising
24
Marketing management
21
Marketingmanagement
21
Werbung
21
Product Placement
16
Product placement
16
Designation of origin
14
Herkunftsbezeichnung
14
Brand equity
13
Brand loyalty
13
International marketing
13
Internationales Marketing
13
Social media
13
Online retailing
11
Online-Handel
11
USA
11
United States
11
Branding
10
Corporate reputation
10
Firmenimage
10
Personality psychology
10
Persönlichkeitspsychologie
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Customer integration
9
Emotion
9
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Phau, Ian
6
Gijsbrechts, Els
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Arli, Denni
2
Bang, Nguyen
2
Callison, Coy
2
Cheah, Isaac
2
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Dekimpe, Marnik G.
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Ewijk, Bernadette J. van
2
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2
Kumar, Vikas
2
Lalwani, Ashok K.
2
Lee, Sang Yeal
2
McMillan, Sally J.
2
Merrilees, Bill
2
Nguyen, Hang T.
2
Park, Jae Hee
2
Pauwels, Koen
2
Quintal, Vanessa
2
Sattler, Henrik
2
Schmierbach, Mike
2
Steenkamp, Jan-Benedict E. M.
2
Tafesse, Wondwesen
2
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1
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1
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1
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1
Arora, Amit
1
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1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of promotion management : JPM
Marketing intelligence & planning
Journal of business research : JBR
418
The journal of product & brand management
288
The journal of brand management : an international journal
275
Journal of retailing and consumer services
253
Psychology & marketing
95
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
Journal of marketing communications
77
International journal of hospitality management
75
Journal of strategic marketing
63
SpringerLink / Bücher
62
International journal of advertising : the review of marketing communications
59
Journal of international consumer marketing
58
Journal of promotion management : innovations in planning and applied research
57
International journal of internet marketing and advertising : IJIMA
54
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
53
Marketing letters : a journal of research in marketing
53
Journal of marketing management : MM
51
International marketing review
49
Journal of the Academy of Marketing Science
49
Journal of global marketing
47
International journal of consumer studies
46
Journal of marketing
46
The journal of consumer marketing
45
Cogent business & management
44
Journal of fashion marketing and management
44
The IUP journal of brand management : IJBRM
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
International journal of advertising : the quarterly review of marketing communications
37
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
34
Journal of marketing research : JMR
34
Journal of advertising research
33
European journal of marketing
32
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ECONIS (ZBW)
175
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175
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1
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
2
Minimizing the negative impact of brand deletion
Temprano-García, Víctor
;
Rodríguez-Escudero, Ana Isabel
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 690-706
Persistent link: https://www.econbiz.de/10014332138
Saved in:
3
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
4
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
5
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
Saved in:
6
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
7
How firm communication affects the impact of layoff announcements on brand strength over time
Stäbler, Samuel
;
Himme, Alexander
;
Edeling, Alexander
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 700-723
Persistent link: https://www.econbiz.de/10014383235
Saved in:
8
Chinese cultural element in brand logo and purchase intention
Shi, Jiarong
;
Jiang, Zihao
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10014253345
Saved in:
9
Creating brand love for payment apps through emotions
Kumar, Sushant
;
Prashar, Sanjeev
;
Shah, Arunima
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 279-292
Persistent link: https://www.econbiz.de/10014312975
Saved in:
10
Post-purchase behaviour triggers in branded mobile shopping apps
Dobre, Costinel
;
Milovan, Anca-Maria
;
Preda, Gheorghe
; …
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 344-359
Persistent link: https://www.econbiz.de/10014313004
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