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subject:"Consumer behaviour"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"The journal of consumer marketing"
~person:"Haan, Evert de"
~person:"Homburg, Christian"
~subject:"Social web"
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Consumer behaviour
Social web
Konsumentenverhalten
6
Advertising effects
2
Firm performance
2
Internet marketing
2
Online retailing
2
Online-Handel
2
Online-Marketing
2
Unternehmenserfolg
2
Werbewirkung
2
B-to-B-Marketing
1
Banner advertising
1
Beziehungsmarketing
1
Brand
1
Business-to-business marketing
1
Click-through rate
1
Content integration
1
Customer Effort Score
1
Customer feedback metrics
1
Customer initiated
1
Customer retention
1
Customer satisfaction
1
Dienstleistungsqualität
1
Distribution channel
1
Economics of information
1
Experiment
1
Experimental research
1
Gesundheitsversorgung
1
Gesundheitswesen
1
Health care
1
Health care system
1
Healthcare marketing
1
Hospital
1
Informationsökonomik
1
Krankenhaus
1
Kundenbindung
1
Kundenzufriedenheit
1
Markenartikel
1
Marketing attribution
1
Marketing management
1
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6
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Haan, Evert de
Homburg, Christian
Gijsbrechts, Els
9
Warlop, Luk
9
Verhoef, Peter C.
6
Bijmolt, Tammo H. A.
5
Clement, Michel
5
Lysonski, Steven
5
Neslin, Scott A.
5
Pauwels, Koen
5
Chan, Kara
4
Dekimpe, Marnik G.
4
Durvasula, Srinivas
4
Astous, Alain d'
3
Chan, Eugene Y.
3
Cui, Geng
3
Gedenk, Karen
3
Geuens, Maggie
3
Grinstein, Amir
3
Guzman, Francisco
3
Herrmann, Jean-Luc
3
Kamakura, Wagner A.
3
Keh, Hean Tat
3
Leone, Robert P.
3
Lilien, Gary L.
3
Milne, George R.
3
Natter, Martin
3
Poon, Patrick
3
Prasad, Ashutosh
3
Sattler, Henrik
3
Shoham, Aviv
3
Ailawadi, Kusum L.
2
Barber, Nelson
2
Beneke, Justin
2
Black, William C.
2
Block, Martin P.
2
Bose, Mousumi
2
Byun, Kyung-Ah
2
Campo, Katia
2
Castaño, Raquel
2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The journal of consumer marketing
Journal of the Academy of Marketing Science
5
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
5
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
4
Research
4
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
4
Die Betriebswirtschaft : DBW
3
Journal of marketing
3
Journal of business economics : JBE
2
Journal of business research : JBR
2
Marketing : ZFP ; journal of research and management
2
Psychology & marketing
2
Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Energy policy : the international journal of the political, economic, planning, environmental and social aspects of energy
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Gabler Research
1
Gabler Research / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Harvard-Business-Manager : das Wissen der Besten
1
Improving decision making in real-time bidding
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of interactive marketing
1
Journal of marketing research : JMR
1
Marketing accountability for marketing and non-marketing outcomes
1
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ECONIS (ZBW)
6
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6
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1
The multichannel pricing dilemma : do consumers accept higher offline than online prices?
Homburg, Christian
;
Lauer, Karin
;
Vomberg, Arnd
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 597-612
Persistent link: https://www.econbiz.de/10012152467
Saved in:
2
Targeting online display ads : choosing their frequency and spacing
Försch, Steffen
;
Haan, Evert de
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 661-672
Persistent link: https://www.econbiz.de/10011956611
Saved in:
3
The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework
Haan, Evert de
;
Wiesel, Thorsten
;
Pauwels, Koen
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 491-507
Persistent link: https://www.econbiz.de/10011596856
Saved in:
4
The predictive ability of different customer feedback metrics for retention
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
Saved in:
5
Patient empowerment : a cross-disease exploration of antecedents and consequences
Prigge, Jana-Kristin
;
Dietz, Beatrix
;
Homburg, Christian
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 375-386
Persistent link: https://www.econbiz.de/10011428874
Saved in:
6
Brand awareness in business markets : when is it related to firm performance?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 201-212
Persistent link: https://www.econbiz.de/10008664542
Saved in:
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