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subject:"Consumer behaviour"
~isPartOf:"International journal of wine business research : IJWBR"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of economic psychology : research in economic psychology and behavioral economics"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"The journal of services marketing"
~person:"Liu, Martin J."
~person:"Phau, Ian"
~subject:"Adaptation"
~subject:"Japan"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
Adaptation
Japan
Social web
Konsumentenverhalten
15
Brand management
7
Markenführung
7
Brand
4
Brand image
4
Luxury goods
4
Luxusgüter
4
Markenimage
4
Advertising effects
3
Beziehungsmarketing
3
Markenartikel
3
Relationship marketing
3
Social Web
3
Werbewirkung
3
Advertising
2
Emotion
2
Ingredient branding
2
Internet marketing
2
Online-Marketing
2
Viral marketing
2
Virales Marketing
2
Werbung
2
Archetype
1
Australia
1
Australien
1
Brand attitude
1
Brand equity
1
Brand extension
1
Brand identity
1
Brand love
1
China
1
Cluster analysis
1
Clusteranalyse
1
Cognition
1
Cognitive dissonance
1
Comparison
1
Conceptual/theoretical
1
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14
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15
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Aufsatz in Zeitschrift
Article in journal
15
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English
15
Author
All
Liu, Martin J.
Phau, Ian
Laroche, Michel
28
Ko, Eunju
22
Cleveland, Mark
16
Mattila, Anna S.
15
Diamantopoulos, Adamantios
14
Sharma, Piyush
14
Valette-Florence, Pierre
14
Balaji, M. S.
12
Bartikowski, Boris
12
Richard, Marie-Odile
12
Das, Gopal
11
Dwivedi, Yogesh Kumar
11
Filieri, Raffaele
11
Roy, Sanjit
11
Septianto, Felix
11
Spielmann, Nathalie
11
Teng, Lefa
11
Lim, Weng Marc
10
Seo, Yuri
10
Beatty, Sharon E.
9
Chebat, Jean-Charles
9
Kukar-Kinney, Monika
9
Shukla, Paurav
9
Veloutsou, Cleopatra
9
Yang, Zhiyong
9
Choi, Jeonghye
8
Christodoulides, George
8
Japutra, Arnold
8
Melewar, T. C.
8
Merchant, Altaf
8
Paul, Justin
8
Wong, IpKin Anthony
8
Arslanagic-Kalajdzic, Maja
7
Babin, Barry J.
7
Foxall, Gordon R.
7
Geuens, Maggie
7
Grunert, Klaus G.
7
Gupta, Suraksha
7
Gustafsson, Anders
7
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International journal of wine business research : IJWBR
Journal of business research : JBR
Journal of economic psychology : research in economic psychology and behavioral economics
Journal of strategic marketing
The journal of services marketing
Marketing intelligence & planning
8
Journal of fashion marketing and management
7
Journal of promotion management : JPM
6
Journal of international consumer marketing
5
The journal of brand management : an international journal
4
Australasian marketing journal
3
Journal of retailing and consumer services
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Direct marketing : an international journal
2
European journal of marketing : EJM
2
Strategic change
2
The international review of retail, distribution and consumer research
2
The journal of consumer marketing
2
Young consumers : insight and ideas for responsible marketers
2
Asia-Pacific journal of business administration
1
European journal of marketing
1
International journal of consumer studies
1
International marketing review
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality and tourism insights
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : MM
1
Journal of targeting, measurement and analysis for marketing
1
Journal of travel and tourism marketing
1
Journal of vacation marketing
1
Journal of vacation marketing : an international journal
1
Supply chain management : an international journal
1
Tourism management : research, policies, practice
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
15
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1
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10
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15
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1
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
2
Feeling warm or skeptical? : an investigation into the effects of incentivized eWOM programs on customers' eWOM sharing intentions
Chen, Ruolan
;
Yuan, Ruizhi
;
Huang, Bo
;
Liu, Martin J.
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383091
Saved in:
3
Consumer attitude and intention toward ridesharing
Cheah, Isaac
;
Shimul, Anwar Sadat
;
Liang, Johan
;
Phau, Ian
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 115-136
Persistent link: https://www.econbiz.de/10013170051
Saved in:
4
Through the looking glass : perceiving risk and emotions toward cosmetic procedure engagement
Sood, Abhinav
;
Quintal, Vanessa Ann
;
Phau, Ian
- In:
The journal of services marketing
36
(
2022
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10012798379
Saved in:
5
Redefining "masstige" luxury consumption in the post-COVID era
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
- In:
Journal of business research : JBR
143
(
2022
),
pp. 239-254
Persistent link: https://www.econbiz.de/10013194531
Saved in:
6
A multimodal discourse-mythological approach to understanding brand-based conflicts in online consumer communities : the case of Samsung vs. Huawei
Koblarp Chandrasapth
;
Yannopoulou, Natalia
;
Schoefer, Klaus
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1103-1120
Persistent link: https://www.econbiz.de/10013185081
Saved in:
7
Examining social media engagement through health-related message framing in different cultures
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Yannopoulou, …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 349-360
Persistent link: https://www.econbiz.de/10013493990
Saved in:
8
Brand love : corroborating evidence across four continents
Sajtos, Laszlo
;
Cao, Joanne T.
;
Espinosa, Jennifer A.
; …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 591-604
Persistent link: https://www.econbiz.de/10012494322
Saved in:
9
Case-based models of customer-perceived sustainable marketing and its effect on perceived customer equity
Sun, Yang
;
Garrett, Tony C.
;
Phau, Ian
;
Zheng, Bing
- In:
Journal of business research : JBR
117
(
2020
),
pp. 615-622
Persistent link: https://www.econbiz.de/10012288061
Saved in:
10
Using push-pull winescape attributes to model Australian wine tourist segmentation
Quintal, Vanessa
;
Thomas, Ben
;
Phau, Ian
;
Soldat, Zorana
- In:
International journal of wine business research : IJWBR
29
(
2017
)
4
,
pp. 346-372
Persistent link: https://www.econbiz.de/10011814564
Saved in:
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