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subject:"Consumer behaviour"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of business research : JBR"
~person:"Geuens, Maggie"
~person:"Gierl, Heribert"
~person:"Ko, Eunju"
~person:"Roy, Rajat"
~subject:"Innovation diffusion"
~subject:"Online-Marketing"
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Consumer behaviour
Innovation diffusion
Online-Marketing
Konsumentenverhalten
44
Brand management
14
Luxury goods
14
Luxusgüter
14
Markenführung
14
Fashion
11
Mode
11
Brand image
9
Internet marketing
9
Markenimage
9
Beziehungsmarketing
8
Brand
8
Markenartikel
8
Relationship marketing
8
Marketing management
5
Marketingmanagement
5
Social Web
5
Social web
5
Preismanagement
4
Pricing strategy
4
Customer value
3
Decision
3
Einzelhandel
3
Entscheidung
3
Experiment
3
Kundenwert
3
Luxury
3
Nachhaltiger Konsum
3
Nachhaltigkeit
3
Online retailing
3
Online-Handel
3
Preis
3
Price
3
Retail trade
3
Sustainability
3
Sustainable consumption
3
Sustainable fashion
3
Textile distribution
3
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27
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Article
43
Book / Working Paper
1
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Article in journal
44
Aufsatz in Zeitschrift
44
Collection of articles of several authors
1
Conference paper
1
Konferenzbeitrag
1
Sammelwerk
1
Language
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English
40
German
4
Author
All
Geuens, Maggie
Gierl, Heribert
Ko, Eunju
Roy, Rajat
Laroche, Michel
29
Cleveland, Mark
20
Diamantopoulos, Adamantios
18
Valette-Florence, Pierre
14
Bartikowski, Boris
12
Richard, Marie-Odile
11
Seo, Yuri
11
Balaji, M. S.
10
Christodoulides, George
10
Dwivedi, Yogesh Kumar
10
Septianto, Felix
10
Shukla, Paurav
10
Teng, Lefa
10
Veloutsou, Cleopatra
10
Chebat, Jean-Charles
9
Filieri, Raffaele
9
Kukar-Kinney, Monika
9
Wagner, Udo
9
Balabanis, George
8
Beatty, Sharon E.
8
Choi, Jeonghye
8
Liu, Martin J.
8
Merchant, Altaf
8
Wang, Cheng Lu
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Behl, Abhishek
7
Gupta, Suraksha
7
Kim, Kyung Hoon
7
Mattila, Anna S.
7
McLean, Graeme J.
7
Melewar, T. C.
7
Papadopoulos, Nicolas G.
7
Paul, Justin
7
Roy, Sanjit
7
Sharma, Piyush
7
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Published in...
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International marketing review
Journal of business economics : JBE
Journal of business research : JBR
Marketing : ZFP ; journal of research and management
17
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Jahrbuch der Absatz- und Verbrauchsforschung
7
Asia Pacific journal of marketing and logistics
6
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
Der Markt : international journal of marketing
5
International journal of advertising : the quarterly review of marketing communications
4
International journal of advertising : the review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
European journal of marketing : EJM
3
Marketing intelligence & planning
3
Psychology & marketing
3
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
Journal of retailing and consumer services
2
Marketing : journal of research and management
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Review of managerial science
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Advances in culture, tourism and hospitality research
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Cross-cultural buyer behavior
1
Cutting edge international research
1
Emerald insight
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
European journal of marketing
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
International advertising and communication : current insights and empirical findings
1
International journal of consumer studies
1
International journal of marketing : IJM ; formerly Der Markt
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business and psychology
1
Journal of business ethics : JBE
1
Journal of consumer behaviour : an international research review
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
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ECONIS (ZBW)
44
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1
How online grocery shopping drives private label food purchases
Verstraeten, Julie
;
Heeremans, Eva
;
Geuens, Maggie
; …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383069
Saved in:
2
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
3
Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands
Kobuszewski Volles, Barbara
;
Van Kerckhove, Anneleen
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304087
Saved in:
4
Contextual differences in the moderating effects of price consciousness and social desirability in pay-what-you-want (PWYW) pricing
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Sharma, Piyush
- In:
Journal of business research : JBR
141
(
2022
),
pp. 13-25
Persistent link: https://www.econbiz.de/10013168029
Saved in:
5
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
6
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
7
The role of contextual factors in increasing Pay-What-You-Want payments : evidence from field experiments
Roy, Rajat
;
Das, Gopal
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1540-1552
Persistent link: https://www.econbiz.de/10013194477
Saved in:
8
The role of implicit lay belief, SEC attributes and temporal orientation in consumer decision making
Roy, Rajat
;
Naidoo, Vik
- In:
Journal of business research : JBR
122
(
2021
),
pp. 411-422
Persistent link: https://www.econbiz.de/10012420425
Saved in:
9
How shoppers' configurations of demographics, sustainability assessments, and place-attractiveness assessments impact who shops in culturally traditional mega-markets
Jung, Jaesuk
;
Ko, Eunju
;
Woodside, Arch G.
- In:
Journal of business research : JBR
122
(
2021
),
pp. 640-656
Persistent link: https://www.econbiz.de/10012420455
Saved in:
10
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
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