//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Consumer behaviour"
~isPartOf:"International marketing review"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Werbewirkung"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenführung"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Werbewirkung
Brand management
124
Markenführung
124
Konsumentenverhalten
94
Brand image
78
Markenimage
78
Brand
45
Markenartikel
44
International marketing
27
Internationales Marketing
27
Advertising effects
26
Designation of origin
20
Herkunftsbezeichnung
20
Internet marketing
20
Online-Marketing
20
Marketing management
17
Marketingmanagement
17
Advertising
14
Social Web
14
Social web
14
Werbung
14
Product Placement
13
Product placement
13
Beziehungsmarketing
10
Relationship marketing
10
Luxury goods
9
Luxusgüter
9
Emerging economies
8
Schwellenländer
8
China
7
Cultural identity
7
Kulturelle Identität
7
Personality psychology
7
Persönlichkeitspsychologie
7
Brand equity
6
Einzelhandel
6
Online retailing
6
Online-Handel
6
Retail trade
6
more ...
less ...
Online availability
All
Undetermined
62
Free
1
Type of publication
All
Article
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
99
Aufsatz in Zeitschrift
99
Systematic review
1
Übersichtsarbeit
1
Language
All
English
99
Author
All
He, Jiaxun
3
Arli, Denni
2
Callison, Coy
2
Dardis, Frank E.
2
Ge, Jiaye
2
Han, C. M.
2
Kim, Eunice
2
Lee, Sang Yeal
2
McMillan, Sally J.
2
Park, Jae Hee
2
Phau, Ian
2
Schmierbach, Mike
2
Seo, Yuri
2
Wang, Cheng Lu
2
Zhang, Chun
2
Ahern, Lee
1
Ahn, Euijin
1
Akram, M. S.
1
Akturan, Ulun
1
Anderson, Ronald
1
Andrews, Taylah
1
Arora, Amit
1
Arora, Anshu
1
Ashill, Nicholas J.
1
Attaran, Sharmin
1
Baack, Daniel W.
1
Bai, Huifeng
1
Baksh-Mohammed, Sufyan
1
Balabanis, George
1
Banelis, Melissa
1
Bardhi, Fleura
1
Barnes, Bradley R.
1
Barnes, Liz
1
Bartsch, Fabian
1
Behl, Abhishek
1
Belk, Russell W.
1
Bellur, Saraswathi
1
Bengtsson, Anders
1
Berger, Bruce K.
1
Bhat, Savita
1
more ...
less ...
Published in...
All
International marketing review
Journal of promotion management : JPM
Journal of business research : JBR
418
The journal of product & brand management
285
The journal of brand management : an international journal
271
Journal of retailing and consumer services
252
Psychology & marketing
94
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
Journal of marketing communications
77
International journal of hospitality management
75
Journal of strategic marketing
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Marketing intelligence & planning
60
International journal of advertising : the review of marketing communications
58
Journal of international consumer marketing
58
Journal of promotion management : innovations in planning and applied research
56
International journal of internet marketing and advertising : IJIMA
54
Marketing letters : a journal of research in marketing
53
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Journal of marketing management : MM
50
Journal of the Academy of Marketing Science
49
Journal of global marketing
47
International journal of consumer studies
46
Journal of marketing
46
The journal of consumer marketing
45
Cogent business & management
44
Journal of fashion marketing and management
43
The IUP journal of brand management : IJBRM
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
International journal of advertising : the quarterly review of marketing communications
37
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
34
Journal of marketing research : JMR
34
Journal of advertising research
33
European journal of marketing
32
International journal of contemporary hospitality management
32
more ...
less ...
Source
All
ECONIS (ZBW)
99
Showing
1
-
10
of
99
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Unconventional luxury brand collaborations : a new form of luxury consumption among young adults in China
Diaz Ruiz, Carlos
;
Cruz, Angela Gracia B.
- In:
International marketing review
40
(
2023
)
7
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014470397
Saved in:
2
The influence of luxury brand personality on digital interaction evaluations : a focus on European and North American markets
Cowan, Kirsten
;
Kostyk, Alena
- In:
International marketing review
41
(
2024
)
2
,
pp. 386-410
Persistent link: https://www.econbiz.de/10014524808
Saved in:
3
Effective marketing strategies for global FMCG brands during COVID-19 pandemic crisis
Niros, Meletios I.
;
Niros, Angelica
;
Pollalis, Yannis
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1012-1034
Persistent link: https://www.econbiz.de/10014470105
Saved in:
4
Consumer-to-consumer conflicts and brand moderation strategies during COVID-19 service failures : a framework for international marketers
Dineva, Denitsa
;
Breitsohl, Jan
;
Roschk, Holger
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1112-1133
Persistent link: https://www.econbiz.de/10014470109
Saved in:
5
The impact of social media communication on consumer-based brand equity and purchasing intent in a pandemic
Lee Heng Wei
;
Ong, Chuan Huat
;
Thurasamy Ramayah
- In:
International marketing review
40
(
2023
)
5
,
pp. 1213-1244
Persistent link: https://www.econbiz.de/10014470117
Saved in:
6
Perceived brand localness of foreign brands and its impacts on brand trust and purchase intentions in developing countries in Asia : a social identity theory perspective
Han, C. M.
;
Nam, Hyojin
;
Swanepoel, Danielle
- In:
International marketing review
40
(
2023
)
6
,
pp. 1297-1324
Persistent link: https://www.econbiz.de/10014470374
Saved in:
7
Understanding consumers' upward blame attribution, revenge and reconciliation toward multinational versus domestic brand scandals
Yuan, Shaofeng
;
Li, Jinping
;
Gao, Ying
- In:
International marketing review
40
(
2023
)
6
,
pp. 1432-1455
Persistent link: https://www.econbiz.de/10014470383
Saved in:
8
How does cultural tightness-looseness affect attitudes toward a local vs foreign brand transgression?
Ge, Jiaye
;
Jo, Myung-Soo
;
Sarigollu, Emine
- In:
International marketing review
40
(
2023
)
6
,
pp. 1456-1479
Persistent link: https://www.econbiz.de/10014470391
Saved in:
9
How does self-congruity foster customer engagement with global brands? : Examining the roles of psychological ownership and global connectedness
Bhattacharjee, Debashree Roy
;
Kuanr, Abhisek
;
Malhotra, …
- In:
International marketing review
40
(
2023
)
6
,
pp. 1480-1508
Persistent link: https://www.econbiz.de/10014470393
Saved in:
10
The dual impetus for perceived brand globalness and brand competence in a rapidly changing environment : the role of Brand-Nation Connection
He, Jiaxun
;
Ge, Jiaye
- In:
International marketing review
40
(
2023
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10014227446
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->