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subject:"Consumer behaviour"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~person:"Bartikowski, Boris"
~person:"Choi, Jeonghye"
~person:"Gierl, Heribert"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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| 9 applied filters
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Subject
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Consumer behaviour
Online-Marketing
Konsumentenverhalten
40
Advertising effects
9
Brand image
9
Brand management
9
Markenführung
9
Markenimage
9
Werbewirkung
9
Advertising
8
Werbung
8
Internet marketing
7
Theorie
6
Theory
6
Emotion
5
Online retailing
5
Online-Handel
5
China
4
Cultural identity
4
E-commerce
4
Einzelhandel
4
Electronic Commerce
4
Ethnic group
4
Ethnische Gruppe
4
Kulturelle Identität
4
Perception
4
Retail trade
4
Wahrnehmung
4
Website
4
Brand
3
Decision theory
3
Distribution channel
3
Entscheidungstheorie
3
Globalisierung
3
Globalization
3
International marketing
3
Internationales Marketing
3
Markenartikel
3
Personality psychology
3
Persönlichkeitspsychologie
3
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Online availability
All
Undetermined
21
Type of publication
All
Article
40
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
40
Language
All
English
31
German
9
Author
All
Bartikowski, Boris
Choi, Jeonghye
Gierl, Heribert
Laroche, Michel
27
Ko, Eunju
22
Cleveland, Mark
16
Wagner, Udo
15
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
14
Walsh, Gianfranco
14
Filieri, Raffaele
11
Richard, Marie-Odile
11
Septianto, Felix
11
Teng, Lefa
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Seo, Yuri
10
Wiedmann, Klaus-Peter
10
Chebat, Jean-Charles
9
Kukar-Kinney, Monika
9
Shukla, Paurav
9
Veloutsou, Cleopatra
9
Beatty, Sharon E.
8
Mattila, Anna S.
8
Merchant, Altaf
8
Swoboda, Bernhard
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Geuens, Maggie
7
Gupta, Suraksha
7
Kim, Kyung Hoon
7
Liu, Martin J.
7
McLean, Graeme J.
7
Melewar, T. C.
7
Paul, Justin
7
Roy, Rajat
7
Roy, Sanjit
7
Sauer, Nicola E.
7
Schramm-Klein, Hanna
7
Sharma, Piyush
7
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Published in...
All
Journal of business economics : JBE
Journal of business research : JBR
Marketing : ZFP ; journal of research and management
Jahrbuch der Absatz- und Verbrauchsforschung
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
Der Markt : international journal of marketing
5
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Asia Pacific journal of marketing and logistics
2
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
Journal of marketing research : JMR
2
Marketing : journal of research and management
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Psychology & marketing
2
Review of managerial science
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Electronic markets : the international journal on networked business
1
International journal of advertising : the review of marketing communications
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JBE
1
Journal of interactive marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing and consumer services
1
MSI reports : working paper series
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The international review of retail, distribution and consumer research
1
Thunderbird international business review
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Yearbook of marketing and consumer research
1
Zeitschrift für Planung & Unternehmenssteuerung
1
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Source
All
ECONIS (ZBW)
40
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1
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40
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1
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
2
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
3
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
4
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
5
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
6
Sentiment change and negative herding : evidence from microblogging and news
Kim, Jikyung
;
Dong, Hang
;
Choi, Jeonghye
;
Chang, Sue Ryung
- In:
Journal of business research : JBR
142
(
2022
),
pp. 364-376
Persistent link: https://www.econbiz.de/10013168299
Saved in:
7
The effect of social media apps on shopping apps
Yoon, Jae Yeon
;
Lee, Chaehyeon
;
Choi, Jeonghye
;
Chang, …
- In:
Journal of business research : JBR
148
(
2022
),
pp. 23-32
Persistent link: https://www.econbiz.de/10013325442
Saved in:
8
Financial risk proneness explains the "sex sells" hypothesis in relation to luxury brands
Gierl, Heribert
;
Bartikowski, Boris
;
Fastoso, Fernando
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
3
,
pp. 60-76
Persistent link: https://www.econbiz.de/10013392050
Saved in:
9
Emotions make your narrative fly : the effect of strength of emotions on the effectiveness of narrative advertising
Spies, Marie
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
4
,
pp. 22-52
Persistent link: https://www.econbiz.de/10013473080
Saved in:
10
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
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