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subject:"Consumer behaviour"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of business research : JBR"
~person:"Gierl, Heribert"
~person:"Mattila, Anna S."
~person:"Merchant, Altaf"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Konsumentenverhalten
22
Brand management
7
Markenführung
7
Brand image
5
Markenimage
5
Brand heritage
4
Nostalgia
4
Beziehungsmarketing
3
Brand
3
Branding
3
Dienstleistungsqualität
3
Internet marketing
3
Markenartikel
3
Online-Marketing
3
Relationship marketing
3
Service quality
3
Website
3
Advertising effects
2
Confidence
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Cross-cultural
2
Cross-cultural management
2
Cultural heritage
2
Decision theory
2
Deutschland
2
Entscheidungstheorie
2
Experiment
2
Germany
2
Interkulturelles Management
2
Kulturgüter
2
Marketing management
2
Marketingmanagement
2
Narrative Methode
2
Narrative method
2
Scale development
2
Theorie
2
Theory
2
Vertrauen
2
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15
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Article
22
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Article in journal
22
Aufsatz in Zeitschrift
22
Language
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English
18
German
4
Author
All
Gierl, Heribert
Mattila, Anna S.
Merchant, Altaf
Laroche, Michel
27
Ko, Eunju
22
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
13
Bartikowski, Boris
12
Richard, Marie-Odile
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Teng, Lefa
10
Chebat, Jean-Charles
9
Filieri, Raffaele
9
Kukar-Kinney, Monika
9
Seo, Yuri
9
Septianto, Felix
9
Wagner, Udo
9
Beatty, Sharon E.
8
Choi, Jeonghye
8
Shukla, Paurav
8
Veloutsou, Cleopatra
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Geuens, Maggie
7
Gupta, Suraksha
7
Kim, Kyung Hoon
7
Liu, Martin J.
7
McLean, Graeme J.
7
Melewar, T. C.
7
Roy, Rajat
7
Roy, Sanjit
7
Sharma, Piyush
7
Aiello, Gaetano
6
Balabanis, George
6
Behl, Abhishek
6
Das, Gopal
6
Dennis, Charles
6
Donthu, Naveen
6
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Published in...
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Journal of business economics : JBE
Journal of business research : JBR
International journal of hospitality management
25
Marketing : ZFP ; journal of research and management
17
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
The journal of services marketing
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Cornell hospitality quarterly : CQ
5
Der Markt : international journal of marketing
5
Journal of hospitality marketing & management
5
International journal of contemporary hospitality management
4
Journal of service management
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
The Cornell hospitality quarterly
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Journal of retailing and consumer services
3
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
Journal of marketing theory and practice
2
Journal of revenue and pricing management
2
Journal of service research
2
Journal of service research : JSR
2
Journal of travel and tourism marketing
2
Marketing : journal of research and management
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Psychology & marketing
2
Review of managerial science
2
Services marketing quarterly
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
AMS review : official publication of the Academy of Marketing Science
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Asia Pacific journal of marketing and logistics
1
Cutting edge international research
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
European journal of marketing
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
International advertising and communication : current insights and empirical findings
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of marketing : IJM ; formerly Der Markt
1
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ECONIS (ZBW)
22
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22
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1
Why and when is older better? : the role of brand heritage and of the product category in the evaluation of brand longevity
Pecot, Fabien
;
Merchant, Altaf
- In:
Journal of business research : JBR
140
(
2022
),
pp. 533-545
Persistent link: https://www.econbiz.de/10013040681
Saved in:
2
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
3
Can customer relationships backfire? : how relationship norms shape moral obligation in cancelation behavior
Shuqair, Saleh
;
Pinto, Diego Costa
;
Cruz-Jesus, Frederico
; …
- In:
Journal of business research : JBR
151
(
2022
),
pp. 463-472
Persistent link: https://www.econbiz.de/10013459867
Saved in:
4
Would you like to add a gratuity? : when explicit requests hamper tipping
Dyussembayeva, Shynar
;
Viglia, Giampaolo
;
Nieto-Garcia, …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 908-917
Persistent link: https://www.econbiz.de/10013194295
Saved in:
5
The development and validation of a Chinese American affiliation scale
Harrison, Kristina
;
Ford, John B.
;
Karande, Kiran
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 331-345
Persistent link: https://www.econbiz.de/10013194543
Saved in:
6
Aww effect : engaging consumers in "non-cute" prosocial initiatives with cuteness
Shin, Joongwon
;
Mattila, Anna S.
- In:
Journal of business research : JBR
126
(
2021
),
pp. 209-220
Persistent link: https://www.econbiz.de/10012494247
Saved in:
7
Negative online reviews and consumers' service consumption
Golmohammadi, Alireza
;
Mattila, Anna S.
;
Gauri, Dinesh Kumar
- In:
Journal of business research : JBR
116
(
2020
),
pp. 27-36
Persistent link: https://www.econbiz.de/10012257533
Saved in:
8
Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Saved in:
9
Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business research : JBR
102
(
2019
),
pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
Saved in:
10
Love is in the menu : leveraging healthy restaurant brands with handwritten typeface
Liu, Qing
;
Choi, Sungwoo
;
Mattila, Anna S.
- In:
Journal of business research : JBR
98
(
2019
),
pp. 289-298
Persistent link: https://www.econbiz.de/10012007243
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