//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Consumer behaviour"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~person:"Gierl, Heribert"
~person:"Homburg, Christian"
~person:"Paetz, Friederike"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Konsumentenverhalten
30
Advertising effects
10
Werbewirkung
10
Advertising
9
Werbung
9
Theorie
7
Theory
7
Brand image
5
Markenimage
5
Perception
5
Wahrnehmung
5
Brand management
4
Discrete choice
4
Diskrete Entscheidung
4
Emotion
4
Experiment
4
Markenführung
4
Decision theory
3
Deutschland
3
Entscheidungstheorie
3
Germany
3
Logit model
3
Logit-Modell
3
Preis
3
Price
3
Präferenztheorie
3
Theory of preferences
3
Behavioral economics
2
Beziehungsmarketing
2
Brand
2
Brand Evaluations
2
Confidence
2
Gender
2
Geschlecht
2
Heterogeneity
2
Information behaviour
2
Informationsverhalten
2
Markenartikel
2
Marketing management
2
more ...
less ...
Online availability
All
Undetermined
5
Free
2
Type of publication
All
Article
30
Type of publication (narrower categories)
All
Article in journal
29
Aufsatz in Zeitschrift
29
Language
All
English
17
German
13
Author
All
Gierl, Heribert
Homburg, Christian
Paetz, Friederike
Walsh, Gianfranco
9
Wagner, Udo
8
Herrmann, Andreas
7
Swoboda, Bernhard
6
Bauer, Hans H.
5
Decker, Reinhold
5
Gröppel-Klein, Andrea
5
Sauer, Nicola E.
5
Schramm-Klein, Hanna
5
Steiner, Winfried J.
5
Morschett, Dirk
4
Schneider, Helmut
4
Schnittka, Oliver
4
Wagner, Gerhard
4
Wiedmann, Klaus-Peter
4
Balderjahn, Ingo
3
Benkenstein, Martin
3
Boztuğ, Yasemin
3
Ebster, Claus
3
Esch, Franz-Rudolf
3
Guhl, Daniel
3
Hildebrandt, Lutz
3
Hruschka, Harald
3
Huber, Frank
3
Kenning, Peter
3
Koschate, Nicole
3
Kurz, Peter
3
Meißner, Martin
3
Thomas, Stefan
3
Tscheulin, Dieter K.
3
Weiber, Rolf
3
Wilken, Robert
3
Adler, Susanne
2
Albrecht, Carmen-Maria
2
Baier, Daniel
2
Bambauer-Sachse, Silke
2
Bekk, Magdalena
2
more ...
less ...
Published in...
All
Journal of business economics : JBE
Marketing : ZFP ; journal of research and management
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Der Markt : international journal of marketing
5
Journal of business research : JBR
5
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of the Academy of Marketing Science
4
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
4
Research
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Die Betriebswirtschaft : DBW
3
Psychology & marketing
3
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
Journal of marketing
2
Marketing : journal of research and management
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Review of managerial science
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Asia Pacific journal of marketing and logistics
1
Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen
1
Cutting edge international research
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Gabler Research
1
Gabler Research / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
Harvard-Business-Manager : das Wissen der Besten
1
International advertising and communication : current insights and empirical findings
1
International journal of marketing : IJM ; formerly Der Markt
1
Journal of business ethics : JBE
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
Schriften zum Marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
30
Showing
1
-
10
of
30
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Empirical studies on the impact of booking status on customers' choice behavior in online appointment systems
Kaluza, Isabel
;
Voigt, Guido
;
Paetz, Friederike
- In:
Journal of business economics : JBE
94
(
2024
)
2
,
pp. 187-224
Persistent link: https://www.econbiz.de/10014494674
Saved in:
2
Personality traits as drivers of social preferences : a mixed logit model application
Paetz, Friederike
- In:
Journal of business economics : JBE
91
(
2021
)
3
,
pp. 303-332
Persistent link: https://www.econbiz.de/10012496008
Saved in:
3
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
4
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
5
Trust in digital voice assistants : a fundamental determinant for companies' and customers' engagement in voice commerce
Schultz, Carsten D.
;
Paetz, Friederike
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
2
,
pp. 4-21
Persistent link: https://www.econbiz.de/10014306382
Saved in:
6
Financial risk proneness explains the "sex sells" hypothesis in relation to luxury brands
Gierl, Heribert
;
Bartikowski, Boris
;
Fastoso, Fernando
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
3
,
pp. 60-76
Persistent link: https://www.econbiz.de/10013392050
Saved in:
7
Emotions make your narrative fly : the effect of strength of emotions on the effectiveness of narrative advertising
Spies, Marie
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
4
,
pp. 22-52
Persistent link: https://www.econbiz.de/10013473080
Saved in:
8
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
9
Effectiveness of animal images in advertising
Keller, Barbara
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012287520
Saved in:
10
When less is more : there must be a comprehensible reason for using incompleteness in advertisements to improve brand attitude
Heberle, Antonia
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
3
,
pp. 8-36
Persistent link: https://www.econbiz.de/10012389100
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->