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subject:"Consumer behaviour"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"NBER working paper series"
~isPartOf:"SpringerLink / Bücher"
~isPartOf:"The journal of product & brand management"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Konsumentenverhalten
1,254
Brand management
338
Markenführung
338
Markenimage
276
Brand image
274
Brand
199
Markenartikel
197
Theorie
167
Theory
166
Verbraucherverhalten
156
Beziehungsmarketing
150
Relationship marketing
150
Deutschland
147
Germany
143
USA
77
United States
75
Social Web
74
Social web
74
Preismanagement
65
Pricing strategy
65
Private consumption
65
Privater Konsum
65
Online-Marketing
64
Internet marketing
63
Estimation
56
Schätzung
56
Experiment
54
Marketingmanagement
52
Werbewirkung
52
Advertising effects
51
Marketing management
51
Emotion
44
Marketing
43
Online retailing
41
Online-Handel
41
Brand loyalty
40
Product quality
40
Produktqualität
40
Viral marketing
40
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Undetermined
609
Free
457
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Book / Working Paper
797
Article
458
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Article in journal
459
Aufsatz in Zeitschrift
459
Arbeitspapier
119
Graue Literatur
119
Non-commercial literature
119
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119
Hochschulschrift
65
Aufsatzsammlung
18
Konferenzschrift
13
Collection of articles of several authors
6
Sammelwerk
6
Lehrbuch
4
Bibliografie
2
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1
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1
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English
1,033
German
222
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Guzman, Francisco
9
Gruber, Jonathan
7
Nevo, Aviv
7
Abaluck, Jason
6
Agarwal, Sumit
6
Jin, Ginger Zhe
6
Mullainathan, Sendhil
6
Waldfogel, Joel
6
Weber, Michael
6
Zinman, Jonathan
6
Caplin, Andrew
5
Cawley, John
5
Einav, Liran
5
Gázquez-Abad, Juan Carlos
5
Karlan, Dean
5
Martínez-López, Francisco J.
5
Tucker, Catherine
5
Baumgarth, Carsten
4
Cawley, John H.
4
Chetty, Raj
4
Dubé, Jean-Pierre H.
4
Eisenberg, Matthew
4
Fang, Hanming
4
Farronato, Chiara
4
Fetscherin, Marc
4
Finlay, Steven
4
Fisman, Raymond
4
Gierl, Heribert
4
Hall, Robert E.
4
Handel, Benjamin R.
4
Hendel, Igal
4
Herrmann, Andreas
4
Houde, Sébastien
4
Huber, Frank
4
Kaplan, Greg
4
Knittel, Christopher R.
4
Kotlikoff, Laurence J.
4
Laibson, David
4
Pagel, Michaela
4
Parker, Jonathan A.
4
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National Bureau of Economic Research
509
Deutscher Dialogmarketing Verband
3
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Paradoxien des Verbraucherverhaltens <Veranstaltung> <2017, Berlin>
1
Technische Universität Braunschweig
1
Published in...
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Journal of business economics : JBE
NBER working paper series
SpringerLink / Bücher
The journal of product & brand management
Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,930
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Working paper / National Bureau of Economic Research, Inc.
431
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
319
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
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ECONIS (ZBW)
1,255
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1
Multimodal preference heterogeneity in choice-based conjoint analysis : a simulation study
Goeken, Nils
;
Kurz, Peter
;
Steiner, Winfried J.
- In:
Journal of business economics : JBE
94
(
2024
)
1
,
pp. 137-185
Persistent link: https://www.econbiz.de/10014494374
Saved in:
2
Empirical studies on the impact of booking status on customers' choice behavior in online appointment systems
Kaluza, Isabel
;
Voigt, Guido
;
Paetz, Friederike
- In:
Journal of business economics : JBE
94
(
2024
)
2
,
pp. 187-224
Persistent link: https://www.econbiz.de/10014494674
Saved in:
3
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
4
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
5
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
6
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
7
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
8
Forty years of context effect research in marketing : a bibliometric analysis
Adler, Susanne
;
Schöniger, Martina Katharina
; …
- In:
Journal of business economics : JBE
94
(
2024
)
3
,
pp. 437-466
Persistent link: https://www.econbiz.de/10014546925
Saved in:
9
Endogeneity of marketing variables in multicategory choice models
Hruschka, Harald
- In:
Journal of business economics : JBE
94
(
2024
)
4
,
pp. 639-657
Persistent link: https://www.econbiz.de/10014546938
Saved in:
10
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
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