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subject:"Consumer behaviour"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of consumer marketing"
~isPartOf:"The journal of product & brand management"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Social web
Konsumentenverhalten
2,563
Brand management
720
Markenführung
720
Brand image
653
Markenimage
653
Beziehungsmarketing
460
Relationship marketing
460
Brand
431
Markenartikel
424
Social Web
268
Internet marketing
242
Online-Marketing
242
Emotion
198
Advertising effects
193
Werbewirkung
193
Online retailing
190
Online-Handel
190
Luxury goods
181
Luxusgüter
181
Customer satisfaction
167
Kundenzufriedenheit
167
Viral marketing
151
Virales Marketing
151
Einzelhandel
144
Retail trade
144
Personality psychology
139
Persönlichkeitspsychologie
139
Advertising
127
Werbung
121
Dienstleistungsqualität
120
Service quality
120
USA
119
United States
118
Marketing management
110
Marketingmanagement
109
Corporate Social Responsibility
93
Corporate social responsibility
93
Experiment
93
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Online availability
All
Undetermined
1,728
Free
11
Type of publication
All
Article
2,549
Book / Working Paper
15
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
2,564
Collection of articles of several authors
25
Sammelwerk
25
Conference paper
22
Konferenzbeitrag
22
Conference proceedings
4
Konferenzschrift
4
Case study
2
Fallstudie
2
Aufsatzsammlung
1
Bibliografie enthalten
1
Bibliography included
1
Rezension
1
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Language
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English
2,564
Author
All
Laroche, Michel
28
Ko, Eunju
22
Cleveland, Mark
16
Guzman, Francisco
16
Diamantopoulos, Adamantios
15
Valette-Florence, Pierre
15
Veloutsou, Cleopatra
13
Bartikowski, Boris
12
Richard, Marie-Odile
12
Balaji, M. S.
11
Dwivedi, Yogesh Kumar
11
Teng, Lefa
11
Seo, Yuri
10
Beatty, Sharon E.
9
Chebat, Jean-Charles
9
Filieri, Raffaele
9
Kukar-Kinney, Monika
9
Septianto, Felix
9
Wiedmann, Klaus-Peter
9
Xia, Lan
9
Choi, Jeonghye
8
Mattila, Anna S.
8
Merchant, Altaf
8
Roy, Rajat
8
Sharma, Piyush
8
Shukla, Paurav
8
Wagner, Udo
8
Wang, Cheng Lu
8
Yang, Zhiyong
8
Aiello, Gaetano
7
Arslanagic-Kalajdzic, Maja
7
Christodoulides, George
7
Fetscherin, Marc
7
Geuens, Maggie
7
Grewal, Dhruv
7
Gupta, Suraksha
7
Kim, Kyung Hoon
7
Liu, Martin J.
7
McLean, Graeme J.
7
Melewar, T. C.
7
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Institution
All
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
Published in...
All
Journal of business research : JBR
The journal of consumer marketing
The journal of product & brand management
Journal of retailing and consumer services
1,930
International journal of consumer studies
754
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Asia Pacific journal of marketing and logistics
391
European journal of marketing : EJM
348
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Marketing letters : a journal of research in marketing
289
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
277
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
240
Journal of food products marketing
231
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ECONIS (ZBW)
2,564
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
3
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
4
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
5
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
6
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
7
Pro-environmental messages have more effect when they come from less familiar brands
Herédia-Colaço, Vera
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 436-453
Persistent link: https://www.econbiz.de/10014229060
Saved in:
8
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
9
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
10
Understanding damage to and reparation of brand trust : a closer look at image congruity in the context of negative publicity
Tong, Zelin
;
Feng, Jingdan
;
Liu, Fang
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 157-170
Persistent link: https://www.econbiz.de/10013552948
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