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subject:"Consumer behaviour"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of consumer marketing"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
Social web
Konsumentenverhalten
2,171
Brand management
435
Markenführung
435
Brand image
411
Markenimage
411
Beziehungsmarketing
363
Relationship marketing
363
Brand
259
Markenartikel
254
Social Web
212
Internet marketing
197
Online-Marketing
197
Online retailing
176
Online-Handel
176
Emotion
165
Advertising effects
160
Werbewirkung
160
Customer satisfaction
150
Kundenzufriedenheit
150
Luxury goods
146
Luxusgüter
146
Einzelhandel
132
Retail trade
132
Viral marketing
126
Virales Marketing
126
Personality psychology
120
Persönlichkeitspsychologie
120
Dienstleistungsqualität
116
Service quality
116
Advertising
115
Werbung
110
USA
102
United States
102
Marketing management
84
Marketingmanagement
84
Experiment
82
Perception
81
Wahrnehmung
80
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Undetermined
1,497
Type of publication
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Article
2,161
Book / Working Paper
10
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
2,171
Conference paper
22
Konferenzbeitrag
22
Collection of articles of several authors
21
Sammelwerk
21
Conference proceedings
4
Konferenzschrift
4
Case study
2
Fallstudie
2
Bibliografie enthalten
1
Bibliography included
1
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1
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English
2,171
Author
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Laroche, Michel
28
Ko, Eunju
22
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
13
Bartikowski, Boris
12
Richard, Marie-Odile
12
Teng, Lefa
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Seo, Yuri
10
Beatty, Sharon E.
9
Chebat, Jean-Charles
9
Filieri, Raffaele
9
Kukar-Kinney, Monika
9
Septianto, Felix
9
Veloutsou, Cleopatra
9
Choi, Jeonghye
8
Merchant, Altaf
8
Shukla, Paurav
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Geuens, Maggie
7
Gupta, Suraksha
7
Guzman, Francisco
7
Kim, Kyung Hoon
7
Liu, Martin J.
7
Mattila, Anna S.
7
McLean, Graeme J.
7
Melewar, T. C.
7
Phau, Ian
7
Roggeveen, Anne L.
7
Roy, Rajat
7
Roy, Sanjit
7
Sharma, Piyush
7
Wagner, Udo
7
Wang, Cheng Lu
7
Wiedmann, Klaus-Peter
7
Xia, Lan
7
Aiello, Gaetano
6
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Institution
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
Published in...
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Journal of business research : JBR
The journal of consumer marketing
Journal of retailing and consumer services
1,930
International journal of consumer studies
754
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
European journal of marketing : EJM
348
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Marketing letters : a journal of research in marketing
289
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
277
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
240
Journal of food products marketing
231
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ECONIS (ZBW)
2,171
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81
When does a goal-appeal match affect consumer satisfaction? : examining the work and play context
Byun, Kyung-Ah
;
Hong, JungHwa
;
James, Kevin William
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014280440
Saved in:
82
Through narratives we learn : exploring knowledge-building as a marketing strategy for prosocial water reuse
Hu, Han-fen
;
Krishen, Anjala S.
;
Barnes, Jesse
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014280451
Saved in:
83
Psychological ownership and disownership in reward-based crowdfunding
Nesij Huvaj, M.
;
Darmody, Aron
;
Smith, Robert S.
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014280505
Saved in:
84
When innovation backfires : preference for predictability moderates the spillover of functional food ambivalence to the entire parent category
Barsyte, Justina
;
Fennis, Bob Michaël
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014281045
Saved in:
85
Do fake followers mitigate influencers' perceived influencing power on social media platforms? : the mere number effect and boundary conditions
Zhou, Liying
;
Jin, Fei
;
Wu, Banggang
;
Chen, Zhi
;
Wang, …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014281058
Saved in:
86
A systematic review of family business and consumer behaviour
Bargoni, Augusto
;
Alon, Ilan
;
Ferraris, Alberto
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014281079
Saved in:
87
What's on the horizon? : a bibliometric analysis of personal data collection methods on social networks
Sáez-Ortuño, Laura
;
Coll, Santiago Forgas
; …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014281097
Saved in:
88
Disruptive technologies : how to influence price sensitivity triggering consumers' behavioural beliefs
Erdmann, Anett
;
Mas, José Manuel
;
Obesso, María …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014281169
Saved in:
89
Co-branding as a masstige strategy for luxury brands : desirable or not?
Quamina, La Toya
;
Xue, Melanie Tao
;
Chawdhary, Rahul
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014281177
Saved in:
90
Consumer preferences for fuel snacks at the intersection of caregiving stress and gender
Cozac, Marina
;
Mende, Martin
;
Scott, Maura L.
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014287599
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