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subject:"Consumer behaviour"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Social web"
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Consumer behaviour
Social web
Konsumentenverhalten
1,460
Advertising effects
199
Werbewirkung
199
Brand image
183
Markenimage
183
USA
172
United States
172
Brand management
161
Markenführung
161
Advertising
138
Emotion
136
Werbung
135
Internet marketing
117
Online-Marketing
117
Holiday behaviour
113
Urlaubsverhalten
113
Beziehungsmarketing
111
Relationship marketing
111
Experiment
107
Social Web
101
Brand
100
Markenartikel
100
Viral marketing
100
Virales Marketing
100
Personality psychology
93
Persönlichkeitspsychologie
93
Tourism
90
Tourismus
89
Customer satisfaction
86
Kundenzufriedenheit
86
Cognition
74
Kognition
74
Decision
57
Entscheidung
57
Theorie
57
Theory
57
Perception
56
Wahrnehmung
55
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Undetermined
687
Free
29
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Article
1,458
Book / Working Paper
2
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Article in journal
1,457
Aufsatz in Zeitschrift
1,457
Conference paper
8
Konferenzbeitrag
8
Case study
4
Collection of articles of several authors
4
Fallstudie
4
Sammelwerk
4
Bibliografie enthalten
2
Bibliography included
2
Systematic review
2
Übersichtsarbeit
2
Conference proceedings
1
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1
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English
1,460
Author
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Janiszewski, Chris A.
12
Krishna, Aradhna
9
Wyer, Robert S.
9
Bagchi, Rajesh
8
Laran, Juliano
8
Rucker, Derek D.
8
Bearden, William O.
7
Gursoy, Dogan
7
Shiv, Baba
7
Argo, Jennifer J.
6
Berger, Jonah
6
Han, Heesup
6
Haws, Kelly L.
6
Lichtenstein, Donald R.
6
McGill, Ann L.
6
Meyers-Levy, Joan
6
Morales, Andrea C.
6
Muehling, Darrel D.
6
Park, Sangwon
6
Sen, Sankar
6
Taheri, Babak
6
Vohs, Kathleen D.
6
Walker Reczek, Rebecca
6
White, Katherine
6
Wilcox, Keith
6
Belk, Russell W.
5
Bolton, Lisa E.
5
Fishbach, Ayelet
5
Fitzsimons, Gavan J.
5
Folkes, Valerie S.
5
Gal, David
5
Grewal, Dhruv
5
Hill, Ronald Paul
5
Hoch, Stephen J.
5
Isaac, Mathew S.
5
John, Deborah Roedder
5
Kardes, Frank R.
5
Keller, Kevin Lane
5
Kim, Jungkeun
5
Lehmann, Donald R.
5
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Published in...
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of marketing communications
Marketing letters : a journal of research in marketing
Tourism management : research, policies, practice
Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,930
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
NBER working paper series
506
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
319
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
International journal of retail & distribution management
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
SpringerLink / Bücher
286
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
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ECONIS (ZBW)
1,460
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1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
Does destination nostalgic advertising enhance tourists' intentions to visit? : the moderating role of destination type
Su, LuJun
;
Ye, Chengzhi
;
Huang, Yinghua
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457508
Saved in:
3
Dual perspective on the role of xenophobia in service sabotage
Kadić-Maglajlić, Selma
;
Lages, Cristiana R.
;
Temerak, …
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014457718
Saved in:
4
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
5
Vulnerable consumers : marketing research needs to pay more attention to the brain health of consumers
Javor, Andrija
;
Koller, Monika
;
Lee, Nick
;
Breiter, Hans
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 337-342
Persistent link: https://www.econbiz.de/10014333978
Saved in:
6
Making brand activism successful : how advice-giving can boost support behavior and reap benefits for the brand
Thürridl, Carina
;
Thompson, Frauke Mattison
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10014458464
Saved in:
7
How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke
;
Wiedmann, Klaus-Peter
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
Saved in:
8
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
9
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
10
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
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