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subject:"Consumer behaviour"
~isPartOf:"Journal of euromarketing"
~isPartOf:"The journal of brand management : an international journal"
~person:"Atwal, Glyn"
~subject:"Brand extension"
~subject:"Einzelhandel"
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Consumer behaviour
Brand extension
Einzelhandel
Konsumentenverhalten
4
Brand image
2
Brand management
2
Luxury goods
2
Luxusgüter
2
Markenführung
2
Markenimage
2
Advertising
1
Anthropomorphization
1
Brand
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Brand identity
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Brand personality
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Emotion
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Event marketing
1
Event-Marketing
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Food trade
1
France
1
Frankreich
1
Kaufentscheidung
1
Lebensmittelhandel
1
Luxury branding
1
Markenartikel
1
Packaging
1
Product information
1
Produktinformation
1
Purchase decision
1
Schweden
1
Sweden
1
Verpackung
1
Werbung
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consumer behavior
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packaging
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purchase decisions
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Atwal, Glyn
Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Butcher, Luke
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Kaynak, Erdener
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Wagner, Ralf
3
Šerić, Maja
3
Anschutz, Doeschka
2
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Caruana, Albert
2
Casidy, Riza
2
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Journal of euromarketing
The journal of brand management : an international journal
Strategic change
2
The journal of business strategy
2
Australasian marketing journal
1
Qualitative market research : an international journal
1
The wine value chain in China : consumers, marketing and the wider world
1
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ECONIS (ZBW)
4
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1
Personality-driven luxury brand management
Heine, Klaus
;
Atwal, Glyn
;
Crener-Ricard, Sandrine
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 474-487
Persistent link: https://www.econbiz.de/10011919451
Saved in:
2
The impact of product packaging on consumers' purchase decisions within a low involvement product category
Atwal, Glyn
;
Bryson, Douglas
;
Hulten, Peter
- In:
Journal of euromarketing
21
(
2012
)
2/3
,
pp. 124-135
Persistent link: https://www.econbiz.de/10009728876
Saved in:
3
Impulse buying behavior in France and Sweden : an evaluation of how promotional tactics impact consumer behavior
Hultén, Peter
;
Vanyushyn, Vladimir
;
Atwal, Glyn
- In:
Journal of euromarketing
19
(
2010
)
2/3
,
pp. 159-174
Persistent link: https://www.econbiz.de/10009384432
Saved in:
4
Luxury brand marketing - the experience is everything!
Atwal, Glyn
;
Williams, Alistair
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 338-346
Persistent link: https://www.econbiz.de/10003847253
Saved in:
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