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subject:"Consumer behaviour"
~isPartOf:"Journal of global marketing"
~isPartOf:"The journal of brand management : an international journal"
~person:"Kapferer, Jean-Noël"
~person:"Sung, Yongjun"
~subject:"Einzelhandel"
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Consumer behaviour
Einzelhandel
Konsumentenverhalten
7
Brand management
3
Luxury goods
3
Luxusgüter
3
Markenführung
3
CSR
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Nachhaltige Entwicklung
2
Nachhaltigkeit
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Sustainability
2
Sustainable development
2
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Beziehungsmarketing
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Business ethics
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China
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Cognition
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Emotion
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Faktorenanalyse
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Kapferer, Jean-Noël
Sung, Yongjun
Manrai, Ajay K.
6
Johnson, Lester W.
5
Phau, Ian
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Khare, Arpita
4
Kulczynski, Alicia
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Aichner, Thomas
3
Al Amin, Md
3
Al Ganideh, Saeb Farhan
3
Chan, Haksin
3
Coletti, Paolo
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kalliny, Morris
3
Lim, Jeen-su
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Shimul, Anwar Sadat
3
Sun, Qin
3
Valette-Florence, Pierre
3
Vrontis, Demetris
3
Wang, Ye
3
Wilken, Robert
3
Zarantonello, Lia
3
Šerić, Maja
3
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Journal of global marketing
The journal of brand management : an international journal
Journal of business research : JBR
5
Psychology & marketing
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
Journal of marketing communications
2
The journal of product & brand management
2
Corporate reputation review : an international journal
1
International marketing review
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour : an international research review
1
Journal of food products marketing
1
Journal of international consumer marketing
1
Journal of personal selling & sales management
1
Journal of promotion management : JPM
1
Journal of revenue and pricing management
1
Journal of strategic management education : JSME
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Sustainable luxury : managing social and environmental performance in iconic brands
1
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ECONIS (ZBW)
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1
Are millennials really more sensitive to sustainable luxury? : a cross-generational international comparison of sustainability consciousness when buying luxury
Kapferer, Jean-Noël
;
Michaut-Denizeau, Anne
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10012297784
Saved in:
2
The future of luxury : challenges and opportunities
Kapferer, Jean-Noël
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 716-726
Persistent link: https://www.econbiz.de/10010514132
Saved in:
3
Is luxury compatible with sustainability? : luxury consumers' viewpoint
Kapferer, Jean-Noël
;
Michaut-Denizeau, Anne
- In:
The journal of brand management : an international journal
21
(
2014
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10010234577
Saved in:
4
A two-dimensional approach to between-partner fit in co-branding evaluations
Ahn, Hongmin
;
Sung, Yongjun
- In:
The journal of brand management : an international journal
19
(
2011/12
)
5
,
pp. 414-424
Persistent link: https://www.econbiz.de/10009511232
Saved in:
5
An explorative study of Korean consumer participation in virtual brand communities in social network sites
Sung, Yongjun
;
Kim, Yoojung
;
Kwon, Ohyoon
;
Moon, Jangho
- In:
Journal of global marketing
23
(
2010
)
5
,
pp. 430-445
Persistent link: https://www.econbiz.de/10008822591
Saved in:
6
Dimensions of purchase-decision involvement : affective and cognitive involvement in product and brand
Kim, Jooyoung
;
Sung, Yongjun
- In:
The journal of brand management : an international journal
16
(
2008/09
)
8
,
pp. 504-519
Persistent link: https://www.econbiz.de/10003881148
Saved in:
7
Giving a shout out to Seagram's gin : extent of and attitudes towards brands in popular songs
De Gregorio, Federico
;
Sung, Yongjun
- In:
The journal of brand management : an international journal
17
(
2009/10
)
3
,
pp. 218-235
Persistent link: https://www.econbiz.de/10003930115
Saved in:
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