An explorative study of Korean consumer participation in virtual brand communities in social network sites
Year of publication: |
2010
|
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Authors: | Sung, Yongjun ; Kim, Yoojung ; Kwon, Ohyoon ; Moon, Jangho |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 23.2010, 5, p. 430-445
|
Subject: | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Südkorea | South Korea |
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