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subject:"Consumer behaviour"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing"
~isPartOf:"SpringerLink / Bücher"
~subject:"Online-Handel"
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Consumer behaviour
Online-Handel
Konsumentenverhalten
891
Verbraucherverhalten
156
Brand management
150
Markenführung
150
Markenimage
143
Brand image
141
Deutschland
132
Germany
128
Beziehungsmarketing
114
Relationship marketing
114
Brand
72
Markenartikel
72
Social Web
67
Social web
67
Online-Marketing
65
Internet marketing
64
Theorie
63
Theory
62
USA
60
United States
59
Online retailing
56
Werbewirkung
55
Advertising effects
54
Cultural identity
52
Kulturelle Identität
52
China
51
Einzelhandel
51
Marketingmanagement
51
Marketing management
49
Retail trade
49
Viral marketing
48
Virales Marketing
48
Werbung
48
Advertising
47
Designation of origin
47
Herkunftsbezeichnung
47
Marketing
42
Electronic Commerce
41
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Undetermined
612
Free
26
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Article
608
Book / Working Paper
284
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Article in journal
607
Aufsatz in Zeitschrift
607
Hochschulschrift
66
Aufsatzsammlung
17
Konferenzschrift
13
Lehrbuch
4
Collection of articles of several authors
3
Sammelwerk
3
Bibliografie
2
Festschrift
1
Handbook
1
Handbuch
1
Lehrmittel
1
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English
701
German
191
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Kumar, V.
8
Palmatier, Robert W.
8
Grewal, Dhruv
7
Khare, Arpita
7
Ailawadi, Kusum L.
5
Gázquez-Abad, Juan Carlos
5
Hamilton, Ryan
5
Haws, Kelly L.
5
MacInnis, Deborah J.
5
Martínez-López, Francisco J.
5
Phau, Ian
5
Schreier, Martin
5
Walker Reczek, Rebecca
5
White, Katherine
5
Dahl, Darren W.
4
Finlay, Steven
4
Fuchs, Christoph
4
Houston, Mark B.
4
Melnyk, Valentyna
4
Sharma, Piyush
4
Torres, Ivonne M.
4
Xue, Fei
4
Zhang, Dan
4
Zúñiga, Miguel Ángel
4
Arora, Amit
3
Arora, Anshu
3
Barone, Michael J.
3
Baumgarth, Carsten
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Chernev, Alexander
3
Chikweche, Tendai
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
3
Fazli-Salehi, Reza
3
Ferraro, Rosellina
3
Foscht, Thomas
3
Gavish, Yossi
3
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Deutscher Dialogmarketing Verband
3
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Paradoxien des Verbraucherverhaltens <Veranstaltung> <2017, Berlin>
1
Technische Universität Braunschweig
1
Published in...
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Journal of international consumer marketing
Journal of marketing
SpringerLink / Bücher
Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,930
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
505
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
348
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
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ECONIS (ZBW)
892
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31
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892
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31
Fighting counterfeits in emerging markets through the demand side : the role of product domain in the effect of regulatory fit on persuasion
Avnet, Tamar
;
Drori, Netanel
;
Herstein, Ram
;
Berger, Ron
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 279-296
Persistent link: https://www.econbiz.de/10014575057
Saved in:
32
The psychological underpinnings of Turkish consumer choices : Xenocentrism
Bozdağ, Ayşe Aslı
;
Durmuş, Beril
- In:
Journal of international consumer marketing
36
(
2024
)
4
,
pp. 336-351
Persistent link: https://www.econbiz.de/10014575077
Saved in:
33
What characterizes digital luxury experience (DLX) for customers? : a cross-cultural qualitative exposition
Das, Soumik
;
Sanyal, Shamindra Nath
;
Mazumder, Rabin
- In:
Journal of international consumer marketing
36
(
2024
)
4
,
pp. 352-369
Persistent link: https://www.econbiz.de/10014575080
Saved in:
34
From mentally doing to actually doing : a meta-analysis of induced positive consumption simulations
Ceylan, Gizem
;
Diehl, Kristin
;
Wood, Wendy
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 21-39
Persistent link: https://www.econbiz.de/10014582891
Saved in:
35
For shame! : socially unacceptable brand mentions on social media motivate consumer disengagement
Villanova, Daniel
;
Matherly, Ted
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 61-78
Persistent link: https://www.econbiz.de/10014582897
Saved in:
36
Understanding consumer self-design abandonment : a dynamic perspective
Krause, Franziska
;
Franke, Nikolaus
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014582899
Saved in:
37
Symbolically simple : how simple packaging design influences willingness to pay for consumable products
Ton, Lan Anh N.
;
Smith, Rosanna K.
;
Sevilla, Julio
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 121-140
Persistent link: https://www.econbiz.de/10014582904
Saved in:
38
Influencer mix strategies in livestream commerce : impact on product sales
Gu, Xian
;
Zhang, Xiaoxi
;
Kannan, P. K.
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
Saved in:
39
How high-arousal language shapes micro- versus macro-influencers' impact
Cascio Rizzo, Giovanni Luca
;
Ordenes, Francisco Villarroel
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 107-128
Persistent link: https://www.econbiz.de/10014582936
Saved in:
40
Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
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