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subject:"Consumer behaviour"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Journal of travel and tourism marketing"
~subject:"Online-Handel"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Online-Handel
Konsumentenverhalten
1,196
Brand image
221
Markenimage
221
Brand management
207
Markenführung
207
Beziehungsmarketing
187
Relationship marketing
187
Advertising effects
174
Werbewirkung
174
Internet marketing
132
Online-Marketing
132
Customer satisfaction
131
Kundenzufriedenheit
131
Holiday behaviour
127
Urlaubsverhalten
127
Advertising
122
Werbung
120
Social Web
119
Social web
119
Dienstleistungsqualität
98
Service quality
98
Viral marketing
94
Virales Marketing
94
Brand
93
Markenartikel
93
USA
83
United States
83
Tourism
79
Tourismus
79
Emotion
78
Online retailing
76
China
75
Cultural identity
69
Kulturelle Identität
69
Tourism marketing
63
Tourismusmarketing
63
Marketing management
61
Marketingmanagement
61
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44
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Article
1,194
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2
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Article in journal
1,196
Aufsatz in Zeitschrift
1,196
Case study
3
Fallstudie
3
Collection of articles of several authors
2
Sammelwerk
2
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English
1,196
Author
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Han, Heesup
33
Law, Chun Hung Roberts
11
Hwang, Jinsoo
10
Hyun, Sunghyup Sean
10
Grewal, Dhruv
9
Kim, Jinkyung Jenny
8
Hsu, Cathy H. C.
7
Khare, Arpita
7
Kim, Insin
7
Kumar, V.
7
Wong, IpKin Anthony
7
Yu, Jongsik
7
Bagozzi, Richard P.
6
Kim, Seongseop
6
Kim, Wansoo
6
Muehling, Darrel D.
6
Phau, Ian
6
Torres, Ivonne M.
6
Zúñiga, Miguel Ángel
6
Chua, Bee-Lia
5
Moschis, George P.
5
Qu, Hailin
5
Um, Nam-Hyun
5
Bellman, Steven
4
Fazli-Salehi, Reza
4
Hagtvedt, Henrik
4
Hennig-Thurau, Thorsten
4
Homburg, Christian
4
Kim, Soojung
4
Koo, Chulmo
4
Kozak, Metin
4
Kukar-Kinney, Monika
4
Laroche, Michel
4
Lee, Choong-Ki
4
Lee, Jin-soo
4
Madadi, Rozbeh
4
Muralidharan, Sidharth
4
Phua, Joe
4
Ruyter, Ko de
4
Schultz, Don E.
4
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Journal of international consumer marketing
Journal of marketing communications
Journal of the Academy of Marketing Science
Journal of travel and tourism marketing
Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,930
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
505
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
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ECONIS (ZBW)
1,196
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1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
3
Determinants of intention to revisit in hospitality industry : a cross-cultural study based on GLOBE Project
Nazarian, Alireza
;
Shabankareh, Mohammadjavad
; …
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10014515015
Saved in:
4
Attitudes toward ethical consumption in clothing : comparing peruvian and Portuguese consumers
Bairrada, Cristela Maia
;
Coelho, Arnaldo
;
Moreira, …
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10014515024
Saved in:
5
Examining the mediating role of consumer desire for luxury : can perceived sustainability and natural rarity evoke willingness to pay more?
Wang, Xujia
;
Sung, Billy
;
Phau, Ian
- In:
Journal of international consumer marketing
36
(
2024
)
4
,
pp. 301-319
Persistent link: https://www.econbiz.de/10014575068
Saved in:
6
Pursuing travel calculated hedonism : scale development and validation
Soldat, Zorana
;
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of travel and tourism marketing
41
(
2024
)
5
,
pp. 760-774
Persistent link: https://www.econbiz.de/10014566308
Saved in:
7
Robots do not judge : service robots can alleviate embarrassment in service encounters
Holthöwer, Jana
;
Doorn, Jenny van
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 767-784
Persistent link: https://www.econbiz.de/10014326641
Saved in:
8
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
9
How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke
;
Wiedmann, Klaus-Peter
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
Saved in:
10
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
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