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subject:"Consumer behaviour"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Brand"
~subject:"Online-Handel"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Brand
Online-Handel
Konsumentenverhalten
880
Brand image
181
Markenimage
181
Brand management
178
Markenführung
178
Advertising effects
166
Werbewirkung
166
Advertising
120
Beziehungsmarketing
119
Relationship marketing
119
Werbung
118
Internet marketing
112
Online-Marketing
112
Social Web
92
Social web
92
Markenartikel
85
Viral marketing
67
Virales Marketing
67
USA
64
United States
64
Online retailing
62
Cultural identity
58
Kulturelle Identität
58
Marketing management
56
Marketingmanagement
56
Designation of origin
51
Herkunftsbezeichnung
51
China
49
Customer satisfaction
46
Kundenzufriedenheit
46
Emotion
44
National culture
39
Nationalkultur
39
Einzelhandel
36
Retail trade
36
Dienstleistungsqualität
34
Personality psychology
34
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559
Free
42
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Article
878
Book / Working Paper
2
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All
Article in journal
880
Aufsatz in Zeitschrift
880
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Sammelwerk
2
Language
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English
880
Author
All
Grewal, Dhruv
9
Khare, Arpita
7
Kumar, V.
7
Bagozzi, Richard P.
6
Muehling, Darrel D.
6
Torres, Ivonne M.
6
Zúñiga, Miguel Ángel
6
Phau, Ian
5
Um, Nam-Hyun
5
Bellman, Steven
4
Fazli-Salehi, Reza
4
Hagtvedt, Henrik
4
Hennig-Thurau, Thorsten
4
Homburg, Christian
4
Kim, Soojung
4
Kukar-Kinney, Monika
4
Laroche, Michel
4
Madadi, Rozbeh
4
Moschis, George P.
4
Muralidharan, Sidharth
4
Ruyter, Ko de
4
Schultz, Don E.
4
Sharma, Piyush
4
Xue, Fei
4
Zhang, Dan
4
Anand, Sandip
3
Arora, Amit
3
Arora, Anshu
3
Bailey, Ainsworth Anthony
3
Blut, Markus
3
Brasel, S. Adam
3
Burton, Scot
3
Calantone, Roger J.
3
Chikweche, Tendai
3
Cleeren, Kathleen
3
Dellaert, Benedict G. C.
3
Dodoo, Naa Amponsah
3
Gavish, Yossi
3
Goodrich, Kendall
3
Hamilton, Rebecca W.
3
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Published in...
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Journal of international consumer marketing
Journal of marketing communications
Journal of the Academy of Marketing Science
Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,930
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
505
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
SpringerLink / Bücher
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
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ECONIS (ZBW)
880
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1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
Determinants of intention to revisit in hospitality industry : a cross-cultural study based on GLOBE Project
Nazarian, Alireza
;
Shabankareh, Mohammadjavad
; …
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10014515015
Saved in:
3
Attitudes toward ethical consumption in clothing : comparing peruvian and Portuguese consumers
Bairrada, Cristela Maia
;
Coelho, Arnaldo
;
Moreira, …
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10014515024
Saved in:
4
Examining the mediating role of consumer desire for luxury : can perceived sustainability and natural rarity evoke willingness to pay more?
Wang, Xujia
;
Sung, Billy
;
Phau, Ian
- In:
Journal of international consumer marketing
36
(
2024
)
4
,
pp. 301-319
Persistent link: https://www.econbiz.de/10014575068
Saved in:
5
Robots do not judge : service robots can alleviate embarrassment in service encounters
Holthöwer, Jana
;
Doorn, Jenny van
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 767-784
Persistent link: https://www.econbiz.de/10014326641
Saved in:
6
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
7
How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke
;
Wiedmann, Klaus-Peter
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
Saved in:
8
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
9
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
10
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
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