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subject:"Consumer behaviour"
~isPartOf:"Journal of marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"The journal of services marketing"
~person:"Kumar, V."
~subject:"Markenartikel"
~subject:"Social web"
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Consumer behaviour
Markenartikel
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Konsumentenverhalten
6
Beziehungsmarketing
4
Relationship marketing
4
Customer value
3
Kundenwert
3
Marketing management
3
Marketingmanagement
3
customer engagement
3
customer lifetime value
3
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Advertising effects
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Betriebliche Wertschöpfung
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CLV models
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Communication
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consumer financial decision making
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Kumar, V.
Grewal, Dhruv
7
Haws, Kelly L.
7
Mattila, Anna S.
7
Palmatier, Robert W.
7
Sharma, Piyush
7
Walker Reczek, Rebecca
7
Barone, Michael J.
6
White, Katherine
6
Herrmann, Andreas
5
Klaus, Philipp
5
MacInnis, Deborah J.
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Schreier, Martin
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4
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4
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4
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4
Botti, Simona
4
Dahl, Darren W.
4
Daunt, Kate L.
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Harris, Lloyd C.
4
Hollebeek, Linda D.
4
Houston, Mark B.
4
Ittersum, Koert van
4
Janiszewski, Chris A.
4
Keh, Hean Tat
4
Kim, Jungkeun
4
Minton, Elizabeth A.
4
Puntoni, Stefano
4
Rosenbaum, Mark
4
Tam, Leona
4
Winterich, Karen Page
4
Zhang, Jonathan Z.
4
Bagozzi, Richard P.
3
Bell, David R.
3
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Journal of marketing
Marketing letters : a journal of research in marketing
The journal of services marketing
Journal of marketing research : JMR
7
Journal of the Academy of Marketing Science
7
Journal of international marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
SpringerLink / Bücher
2
Customer engagement marketing
1
Handbook of research on customer engagement
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing ; Vol. V
1
Journal of business research : JBR
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
Psychology & marketing
1
Springer Texts in Business and Economics
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ECONIS (ZBW)
6
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1
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1
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
2
A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
Saved in:
3
Creating enduring customer value
Kumar, V.
;
Reinartz, Werner J.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
Saved in:
4
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
5
Unprofitable cross-buying : evidence from consumer and business markets
Shah, Denish
;
Kumar, V.
;
Qu, Yingge
;
Chen, Sylia
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 78-95
Persistent link: https://www.econbiz.de/10009778037
Saved in:
6
Multichannel shopping : causes and consequences
Venkatesan, Rajkumar
;
Kumar, V.
;
Ravishanker, Nalini
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 114-132
Persistent link: https://www.econbiz.de/10003557070
Saved in:
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