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subject:"Consumer behaviour"
~isPartOf:"Journal of marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"The journal of services marketing"
~subject:"Markenartikel"
~subject:"Social web"
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Search: subject_exact:"Consumer Behaviour"
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Subject
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Consumer behaviour
Markenartikel
Social web
Konsumentenverhalten
841
Beziehungsmarketing
194
Relationship marketing
194
Customer satisfaction
128
Kundenzufriedenheit
128
Dienstleistungsqualität
125
Service quality
125
Brand management
113
Markenführung
113
Brand image
105
Markenimage
105
Brand
64
Advertising effects
63
Emotion
63
Werbewirkung
63
Viral marketing
60
Virales Marketing
60
Social Web
58
Internet marketing
52
Online-Marketing
52
Einzelhandel
51
Retail trade
51
Online retailing
49
Online-Handel
49
USA
48
United States
48
Experiment
39
Advertising
38
Customer service
38
Kundenservice
38
Werbung
38
Preismanagement
37
Pricing strategy
37
Marketing management
36
Marketingmanagement
36
Theorie
36
Theory
36
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Undetermined
418
Free
34
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Article
838
Book / Working Paper
3
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Article in journal
836
Aufsatz in Zeitschrift
836
Conference paper
8
Konferenzbeitrag
8
Collection of articles of several authors
4
Sammelwerk
4
Conference proceedings
1
Konferenzschrift
1
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Language
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English
841
Author
All
Grewal, Dhruv
7
Haws, Kelly L.
7
Mattila, Anna S.
7
Palmatier, Robert W.
7
Sharma, Piyush
7
Walker Reczek, Rebecca
7
Barone, Michael J.
6
Kumar, V.
6
White, Katherine
6
Herrmann, Andreas
5
Klaus, Philipp
5
MacInnis, Deborah J.
5
Melnyk, Valentyna
5
Schreier, Martin
5
Verhoef, Peter C.
5
Völckner, Franziska
5
Ailawadi, Kusum L.
4
Aspara, Jaakko
4
Batra, Rajeev
4
Biswas, Abhijit
4
Botti, Simona
4
Dahl, Darren W.
4
Daunt, Kate L.
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Harris, Lloyd C.
4
Hollebeek, Linda D.
4
Houston, Mark B.
4
Ittersum, Koert van
4
Janiszewski, Chris A.
4
Keh, Hean Tat
4
Kim, Jungkeun
4
Minton, Elizabeth A.
4
Puntoni, Stefano
4
Rosenbaum, Mark
4
Tam, Leona
4
Winterich, Karen Page
4
Zhang, Jonathan Z.
4
Bagozzi, Richard P.
3
Bell, David R.
3
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Published in...
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Journal of marketing
Marketing letters : a journal of research in marketing
The journal of services marketing
Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,930
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
506
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
319
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
295
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
SpringerLink / Bücher
286
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
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ECONIS (ZBW)
841
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81
Does topic consistency matter? : a study of critic and user reviews in the movie industry
Kim, Eunsoo
;
Ding, MengQi
;
Wang, Xin
;
Lu, Shijie
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 428-450
Persistent link: https://www.econbiz.de/10014245142
Saved in:
82
"We earned the coupon together" : the missing link of experience cocreation in shared coupons
Fang, Eric
;
Dong, Beibei
;
Zhuang, Mengzhou
;
Cai, Fengyan
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 451-471
Persistent link: https://www.econbiz.de/10014245145
Saved in:
83
Brand equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
Saved in:
84
Neurophysiological responses to robot-human interactions in retail stores
Rancati, Gaia
;
Maggioni, Isabella
- In:
The journal of services marketing
37
(
2023
)
3
,
pp. 261-275
Persistent link: https://www.econbiz.de/10014228964
Saved in:
85
Reducing deviant consumer behaviour with service robot guardians
Dootson, Paula
;
Greer, Dominique A.
;
Letheren, Kate
; …
- In:
The journal of services marketing
37
(
2023
)
3
,
pp. 276-286
Persistent link: https://www.econbiz.de/10014228965
Saved in:
86
The effect of perceived threat on online service reviews
Kim, Jong Min
;
Lee, Eunkyung
- In:
The journal of services marketing
37
(
2023
)
3
,
pp. 300-312
Persistent link: https://www.econbiz.de/10014228972
Saved in:
87
Guest editorial: investigating the effect of the physical context on customer experience
Bruce, Helen L.
;
Krolikowska, Ewa
;
Rooney, Tara
- In:
The journal of services marketing
37
(
2023
)
6
,
pp. 689-699
Persistent link: https://www.econbiz.de/10014314391
Saved in:
88
Where is customer experience (CX) research heading? : a personal commentary
Klaus, Philipp
- In:
The journal of services marketing
37
(
2023
)
6
,
pp. 700-705
Persistent link: https://www.econbiz.de/10014314392
Saved in:
89
Exploring servicescape experiences across museum types
Erdoğan, Hasan Hüseyin
;
Enginkaya, Ebru
- In:
The journal of services marketing
37
(
2023
)
6
,
pp. 706-718
Persistent link: https://www.econbiz.de/10014314393
Saved in:
90
The interplay between physical and social servicescape : investigating negative CCI
Furrer, Olivier
;
Landry, Mikèle
;
Baillod, Chloé
; …
- In:
The journal of services marketing
37
(
2023
)
6
,
pp. 732-745
Persistent link: https://www.econbiz.de/10014314405
Saved in:
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