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subject:"Consumer behaviour"
~isPartOf:"Journal of marketing"
~person:"Loureiro, Sandra Maria Correia"
~person:"Usman, Osly"
~person:"Verhoef, Peter C."
~subject:"Advertising effects"
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Consumer behaviour
Advertising effects
Konsumentenverhalten
4
Beziehungsmarketing
1
Brand image
1
Brand management
1
Direct marketing
1
Direktmarketing
1
High technology
1
Hochtechnologie
1
Innovation adoption
1
Innovation diffusion
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Innovationsakzeptanz
1
Innovationsdiffusion
1
Internet marketing
1
Markenführung
1
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1
Marketing management
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Marketingmanagement
1
Mobile communications
1
Mobilkommunikation
1
Online retailing
1
Online-Handel
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Online-Marketing
1
Relationship marketing
1
Social relations
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Soziale Beziehungen
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Structural equation model
1
Strukturgleichungsmodell
1
adoption
1
attitudes
1
authenticity
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brands
1
coolness
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cross-device
1
customer experience
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customer experience management
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customer journey
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device switching
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dynamic modeling
1
high-technology products
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Loureiro, Sandra Maria Correia
Usman, Osly
Verhoef, Peter C.
Grewal, Dhruv
7
Palmatier, Robert W.
7
Kumar, V.
6
Haws, Kelly L.
5
MacInnis, Deborah J.
5
Schreier, Martin
5
Walker Reczek, Rebecca
5
White, Katherine
5
Ailawadi, Kusum L.
4
Dahl, Darren W.
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Houston, Mark B.
4
Melnyk, Valentyna
4
Barone, Michael J.
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
3
Ferraro, Rosellina
3
Hennig-Thurau, Thorsten
3
Herrmann, Andreas
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
Janakiraman, Ramkumar
3
Janiszewski, Chris A.
3
Johnson, Eric J.
3
Kannan, P. K.
3
Katona, Zsolt
3
Kushwaha, Tarun
3
Kwak, Hyokjin
3
Lamberton, Cait
3
Liu, Yan
3
Luo, Xueming
3
Nunes, Joseph C.
3
Puntoni, Stefano
3
Puzakova, Marina
3
Reinartz, Werner J.
3
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Journal of marketing
Journal of retailing and consumer services
9
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing
7
ERIM report series research in management
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of business research : JBR
5
International journal of hospitality management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of promotion management : JPM
3
Journal of the Academy of Marketing Science
3
International journal of consumer studies
2
International journal of retail & distribution management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing letters : a journal of research in marketing
2
Psychology & marketing
2
The journal of product & brand management
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
EFFECT OF CUSTOMER TRUST, USE EASY AND INFORMATION QUALITY ON PURCHASE DECISIONS ON LAZADA E-COMMECE
1
Econometric Institute research papers
1
EuroMed journal of business
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
International journal of arts management
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews : IJMR
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Inventi impact: service sector
1
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ECONIS (ZBW)
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1
Brand coolness
Warren, Caleb
;
Batra, Rajeev
;
Loureiro, Sandra Maria Correia
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 36-56
Persistent link: https://www.econbiz.de/10012176123
Saved in:
2
Device switching in online purchasing : examining the strategic contingencies
Haan, Evert de
;
Kannan, P. K.
;
Verhoef, Peter C.
; …
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011912137
Saved in:
3
Understanding customer experience throughout the customer journey
Lemon, Katherine N.
;
Verhoef, Peter C.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 69-96
Persistent link: https://www.econbiz.de/10011621578
Saved in:
4
Dynamic effects of social influence and direct marketing on the adoption of high-technology products
Risselada, Hans
;
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 52-68
Persistent link: https://www.econbiz.de/10010345572
Saved in:
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